Chapter 555 High-end business wars are always so simple and unpretentious.
Zhiliu, who was feeling irritable, frowned when he saw Guo Wei wagging his finger and complained, "Xiaowei, where did you learn your frivolous movements?"
Hearing Zhiliu get angry , Guo Wei blinked his eyes, quickly retracted his hand and continued,
"The so-called ergonomics is actually an average, but in fact men's and women's hands are different, he just changed the keys The size and shape of the cap artificially create a larger gap."
He did not show off, "This is because firstly, girls' hands are generally petite, and secondly, Girls’ nails are generally longer than boys’, and many girls’ nails are very long.”
Li Qin’s eyes turned green when he heard this, “Emma, what the hell is this guy’s head like?” Ah"
Everyone was numb.
I have to say, Qing Yun is so scheming
No wonder he has so many girlfriends
Yang Zhiyuan’s brows suddenly furrowed.
He felt that it was not just the market for young people. If Qing Yun made such a move, there would be many women who cling to their youth and automatically classify themselves into the ranks of young people.
At least the one from his family can't run away.
Guo Wei said lightly, "I want to say that maybe, in Yanhuang's brand strategy, brand equals experience.
We are now talking about the economic explosion and the knowledge explosion. Explosion, product explosion, in an era of explosions everywhere, people's attention has become a scarce resource, and traditional advertising bombing is becoming less and less effective.
Why? Because, the differences between products have actually become smaller and smaller.
For example, computers and desktops, regardless of the Yanhuang Group, actually have the same format, without the trademarks, they are exactly the same. , without looking at the trademarks, consumers can’t tell the difference between each company’s products.
To be honest, I also inferred this fourth stage when I saw this picture, because Yanhuang Group’s brand and product design ideas are completely different. It's different from others.
I now have a realization that in the context of our current era, if companies want consumers to remember their products and services, they must do everything they can to serve them. The ultimate experience.
Only through the ultimate experience can resonance, reputation, fans, and community be formed, until a brand is formed.
In other words, maybe Qing Yun’s idea is this. The brand of the future will not be made by the company itself, but will be experienced by consumers; it will not be said by the company itself, but will be spread among consumers."
Yang Zhiyuan wanted to curse, You, Guo Wei, have been brainwashed by Qing Yun, right?
But, if you think about it carefully, this is really the case. He pondered for a while and then spoke doubtfully, "So, Qing Yun doesn't need it at all." Local promotion, he only needs the fermentation of word-of-mouth, so he does not need access."
Guo Wei nodded and walked backSitting down, "At least, in the national trend series aimed at young people, Yanhuang does not need local promotion and channels at all."
"Why?" Li Qin asked puzzledly.
"Because his target group is young people, and the first batch of customers should be college students."
Guo Wei took a puff of cigar and said lightly, "This Groups are born to gather, and they are all in the university."
Li Qin was silent.
After a while, he smiled bitterly and cursed, "Mother Xipi's"
Indeed, Yanhuang Group is a new army in the IT industry. Until now, there has been no Make sales.
However, the market of students, or the market of young people, is completely tailor-made for Qing Yun.
Qingyun doesn’t even need to build a direct store. It finds a warehouse in each city to build an experience store and an after-sales maintenance point. The rest are all on campus, so the marketing cost is close to nothing.
With just one move and word of mouth, you can get a lot of traffic on campus.
Li Qin smacked his teeth and pointed at the picture on the curtain, "This shouldn't be difficult for us. We can just copy the homework and change the name, such as Hua Guofeng to disrupt his market."
Guo Wei was stunned for a moment when he heard this, and then almost laughed out loud, squeaking there.
Hey guys, I just copied them all.
Li Zhi rolled his eyes at him, "You know how to use a hammer, this is high-end business war."
Yang Zhiyuan and Lin Min both brightened up.
High-end business wars are always so unpretentious.
Before Guo Wei could say anything, Zhiliu over there had already made a call.
After a while, everyone in the conference room slumped their shoulders. People from the Patent Office said that Yanhuang Group had submitted appearance patents and color patents a month ago.
Moreover, the Yanhuang Group used the postal system to submit the patent in a very stupid way. The postmark date is the date when the patent document becomes effective.
At this time, the application has not been approved, so it is not impossible to copy it. Once the application is approved, it will be directly seen by the court.
On this point, if it is a private enterprise, it may be copied, and the big deal will be loss of money in the future, but Imagination is a state-owned enterprise, and its decision-making requires collective decision-making.
Once at the decision-making meeting, if the motion is made without considering the patent situation in advance, it is considered malfeasance, and the resulting amount of compensation for intentional infringement litigation is considered a loss of state-owned assets. At this time, Zhiliu dare not bear this kind of Responsibilities, not to mention those external independent directors and executive committee members dispatched by state-owned assets.
Zhiliu sighed, and then smiled mockingly, "Sometimes, I really have to lament how evil this kid is."
Li Qin also felt that this matter had changed. He became bored and turned to look at Zhiliu, "What is the second point you just said that Qingyun cannot launch a business jet within a year?"
Zhiliu chuckled softly. , "Second point"
He smiled with an indifferent expression, "We can only bet the 100 billion, they are not here to beat us."
Li Zhi was so angry that his lungs hurt when he heard this.
He wanted to say that this was pure nonsense.
Just when he was about to curse, he suddenly calmed down and nodded in agreement, "It is true that we can only gamble."
What should we do otherwise
Surrender directly and admit defeat
Zhiliu, who had been frowning, twitched his chin and said playfully, "In this way, I think our previous judgment that Qin Tianchuan will not end is still true. Correct. This 100 billion may be a bill.” Li Qin didn’t understand.
Zhiliu explained, "I think Houpu might be targeted by abcd for such a big move before, and obviously the soybean matter is not over yet. Maybe Qin Tianchuan will use his son-in-law The company will continue to operate in the market."
At this point, he shrugged, "Of course, I made a guess, and there is no basis for it, but this 100 billion is really weird. Apart from that, I really can't think of any other possibilities."
Lin Min said cautiously, "Is it possible that it is an international merger?"
"Oh" Zhi. Liu's brows tightened, "Tell me."
Lin Min licked his lips and continued, "Teacher, when you explained the case of Qingyun's merger and acquisition, you taught me a new Jun wants to enter an industry, and mergers and acquisitions are the fastest way. Do you think it is possible for Qingyun to skip us and acquire an international host company?"
Before Zhiliu could speak, Yang Zhiyuan shook his head. Shaking his head, "It's impossible."
He paused, and then chuckled, "To be precise, 100 billion is too much. Think about our transaction plan with Aibi Aimu." , it’s only two to three billion US dollars, not that much.”
Zhiliu nodded, “That’s true, 100 billion is too much.”
Li Qin picked his eyebrows and said "chip"
Guo Wei smiled and said, "Uncle Qin, it's impossible. It does cost so much money to make chips, but this is a long-term process and there is no short-term success." It is necessary to gather so much funds."
Li Qin rubbed his temples, "Then I can only say, if he is awesome and he has money, I will admit it.
Then. Regardless of the 100 billion, let's continue.
Since our business machine market is safe within a year, the battlefield will only be within the scope of home machines, and it can be further narrowed to the young people's market. There is no problem with the conclusion."
Yang Zhiyuan really wanted to say that the female market will also be captured, but after thinking about it, he let it go. This can be said to be a new market because of Qingyun's brand strategy. market, there is no need to discuss it during a defensive war.
Everyone nodded.
Li Qin patted the table, "ThisThe market is so big. At least within a year, our overlapping market will be very small, which means that the scale of the battle will not be large. There are only two roads in front of us, war or peace. There is no other option.
He, there is nothing to say, just ignore him completely and wait for him to play with him.
To fight, you just have to fight against him. Anyway, his target group is also young people. I think if you come up with a special price machine that is lower than his price, no matter what the user experience is messy, the price is hard. The truth is, if he is 5499, we will go with 4999, or even 4888, just face him head-on, and defeat him ten times with one force.
I think the previous idea was correct. It was calculated mentally but not intentionally, so he couldn’t take advantage of it in the first wave. Naturally, his reputation declined and he couldn’t achieve the effect he wanted. We will see you again later. Break up the moves.
Taking a step back, even if we lose this battle, it is still such a big deal. Behind us is the Chinese Academy of Sciences. How dare he kill us all and never succeed?"
Everyone thought I think it's the same thing. Although calling daddy is a very useless thing to do if you can't win, it's better than doing nothing.
Zhiliu nodded and said calmly, " The price war is actually worth fighting. Whether it's the home machine or business machine market, it's not clear whose share it will get. ”
If this kind of price war continues, the most seriously injured will definitely not be Fantasy and Yanhuang, but other brands.
The boss and the second child are fighting each other. , it is a common thing for the third, fourth and fifth to disappear.
Seeing that no one had any objections, Zhiliu settled the tone, "Then we will do as your uncle Qin wants, with the same configuration, 4888. beat. When will it be listed?"
"The information of Yanjing Branch is that it will be officially announced on September 15th and will be officially listed on September 18th. Lin Min answered quickly.
Zhiliu looked at the ceiling and thought for a while, "Now it will take more than 80 hours until the 15th, Zhiyuan, the supply chain will not have enough time"
Yang Zhiyuan pondered for a moment, "It's easy to change it to the same configuration within 4 days. The difficulty lies in the graphics card. It's too large. If the shipment suddenly reaches the 100,000 level, the manufacturer may not be able to supply it." "
Zhiliu put the cigar in his hand on the cigar holder and said coldly, "Pick up the goods at an increased price. Do you still need me to teach you?"
After that, he pointed with his finger. Click on Yang Zhiyuan, "I will tell him to stop selling the goods despite Yanhuang's mention. "
Yang Zhiyuan understood and said that he would make arrangements as soon as he got there.
Li Qin turned his attention to Lin Min, "Xiao Lin, is the information you have there just a promotional configuration sheet?"
He also wanted to take a look at the Yanhuang Group’s promotional posters, sales layouts, sales policies, etc., "Hey, just poach his sales team. Do you think it is possible?"
Lin Min smiled bitterly, "Uncle Qin, there is another news that the sales team of Yanjing Branch has been closed collectively. It is said that it is a collective training on sales skills. ”
Li Qin immediately cursed when he heard this, “Damn it, he’s sick! Why does he always do this?”You don’t have to think that he must be doing the same thing across the country, just to be on guard against us.
Yang Zhiyuan also rolled his eyes repeatedly, looking angry and funny at the same time, "I now seriously suspect that Qing Yun is a full-fledged patient with persecution delusion. He is always on guard against anyone harming him in anything he does." .
Guo Wei, who was smoking a cigar next to him, raised his eyebrows and said, "It's not that you don't know that he was originally an orphan with psychological trauma. He was born not to trust anyone. This kind of behavior, No surprise, no, it just put us on guard. "
Lin Min sipped his teeth and said irritably, "I know, I know, but fighting him is really too brain-destroying." "
Guo Wei expressed the same feeling, "We were not so tired when we fought with the four brothers of the Qin family. "
Zhiliu was helpless, pointing to his heart and mockingly said, "Since he appeared, I feel like I am not far away from myocardial infarction.
Li Qin hissed, thought about it for a while, and then said with a strange expression, "Why don't Lao Liu talk to the boss? The two families can sit down and talk about his lofty ambitions. I I feel that he may not only be in the computer market. "
Zhiliu closed his eyes and was silent for a while, then shook his head, "It's feasible, but we have to have a fight, otherwise we won't have the confidence to speak at the negotiation table.
Just like in Goryeo, we have to defend heights 5979 and 5377 to drive him to the negotiating table. "
Li Qin thought about the same reason. He had never heard of anyone not talking first. He turned to look at Lin Min and asked, "Is it possible to connect with the people inside where they are sealed off?"
Lin Min looked at the information, and then said with a strange look on his face, "It's the newly built Chunxue Villa, just over Shunyi. Qingyun directly booked the villa area, and outsiders didn't even know it." Can't get in. ”
Li Qin rubbed his nose boredly, “Oh, this guy is really rich and not short of money.”
He has been there, and a villa costs seven or eight dollars a night. Ten thousand, there are about 10 villas in the entire villa area, and even if they are discounted, it will cost hundreds of thousands.
After four nights, it is more than 2 million.
Listen to Uncle Qin’s popular knowledge. , Guo Wei's eyes turned green, and he couldn't say a word for a long time.
And Zhiliu shook his head after hearing this, and cursed, "Why did Qin Tianchuan teach him so bad." A proper prodigal son"
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