Chapter 554 This wave, he is in the atmosphere!

In this chapter of Chapter 554, he is in the atmosphere

After hearing Guo Wei’s analysis, everyone immediately reacted.

Yes

Not to mention 40 billion, in fact, even if it is 10 billion versus 4 billion, it is already a crushing game. What is Qing Yun doing with so much ammunition?

Phobia of insufficient firepower

It makes no sense.

Guo Wei took a puff of his cigar and smacked his lips twice. Feeling bored, he simply took out a bottle of red wine from Zhiliu's wine cabinet.

In fact, cigars should be paired with spirits like whiskey.

But Zhiliu was old after all. There were spirits in the wine cabinet, but Guo Wei didn't dare to open them. He casually touched a bottle of sweet wine, took a few glasses, and greeted Yang Zhiyuan. Find ice cubes.

Zhi Liu’s eyes twitched when he saw these flowing movements.

But since Guo Wei didn’t touch the most expensive bottles of wine, and he was in a much more relaxed mood now, he could only curse the bandits for entering the city

After much trouble, Guo Wei took a sip of his wine glass to relieve the heat in his mouth, and shrugged his shoulders, "If we imagine that we are a private enterprise, then Qing Yun does this, I think it is a naked show of force and a military exercise. Well, let us surrender without a fight, give up our fantasy, and let everyone take the money and leave.

But we are a state-owned enterprise, who should we ask to surrender, the Chinese Academy of Sciences or the State-owned Assets Supervision and Administration Commission? Isn’t this funny?< /p>

So, this 100 billion is not meant to beat us at all, or in other words, it is not just to beat us.

Such a waste is giving free interest to banks, unless it is Minsheng Bank. There is a problem in their own business, they are giving blood to Minsheng Bank, otherwise it would be impossible."

Just as Guo Wei finished speaking, Lin Min's text message came.

He glanced at it and quickly opened his laptop, "Qing Yun's leaflet came out."

Li Qin was a little stunned when he saw this, "Isn't this reliable?" It should be top secret information."

Lin Min said with a smile as he waited for the computer to turn on, "Uncle Qin, several people from our sales company jumped to the Yanjing branch in Yanhuang. We spent a lot of money. A sum of money bought them off."

Li Qin was a little happy when he heard this, "Hey Qingyun, this company is no different from a sieve."

Zhi Liu shook his head, "Young man. People are too impatient. If after the annexation, he had the patience to spend a year and a half to integrate the internal affairs, reorganize and develop slowly, the situation would be much better.

But now"

When you first join the job, if you have a lot of loyalty, you can just pay some money. bribed.

It’s not a confidential data core program, it’s just a matter of delivering leaflets and taking photos, so employees can naturally make extra money.

After Lin Min opened the email, he stayed for about ten seconds, and then slowly raised his head."Not one, but six."

Yang Zhiyuan over there was stunned and exclaimed, "How is that possible?"

Yang Bingnan had no reason to lie to him, even if it was a lie, What is the difference between one model and six models?

The screen was too small, so Lin Min simply cast the screen.

There are no promotional posters, and no one cares. After all, for this kind of data transmission, it is good if others can take pictures of the layout of the promotional flyers.

Yang Zhiyuan breathed a sigh of relief after seeing the configuration clearly.

Where are the six models?

It is obviously one model, but it comes in six colors.

Li Qin slowly read the words on the flyer, "The prince in white clothes is proud, the black armor controls the mountains and rivers, the green silk attracts the world, the pink butterflies dance gracefully, the red sleeves protect the mountains and rivers, the green shirt guards the common people, hey this He sells computers very politely."

"White clothes, black armor, green Qi, pink butterflies, red sleeves, and green shirts should not be mentioned, but young people are creative, hahahahaha"

Zhiliu burst out laughing and felt a lot more relaxed, "Hey, don't tell me, the color combination looks really good. This red, it doesn't look so vulgar as red and green. What color is this?"< /p>

Guo Weida glanced at it and shrugged, "This is a low-saturation color. It doesn't look bright, but it's pleasing to the eye."

Zhiliu laughed a few times and then Instruct Lin Min to call the Ministry of Industry and Information Technology to verify whether Yanhuang Group has been registered and approved, whether it has obtained a sales license, and whether there are other configurations.

After saying that, he turned to look at Li Qin, smiled bitterly, and explained his actions, "I'm afraid of being deceived by that boy."

Li Qin clicked with lingering fear. Click, "It should be."

The main reason is that boy, his heart is so dirty

It didn't take much effort to confirm the news, and Lin Min soon brought a positive reply. .

At least for now, Yanhuang Group has only obtained sales licenses for these six models.

Everyone breathed a sigh of relief.

Yang Zhiyuan curled his lips, "By playing a good card to pieces, he will cut off the Yanhuang Group brand from the business jet market."

Guo Wei turned over unceremoniously after hearing this. Rolling his eyes, "Mr. Yang, he's not beating him to a pulp, but from now on, he has taken over all the young people's market."

Pointing to the six color models above, Guo Wei said seriously He said, "He did not cut off business opportunities, but directly cut off the market and divided the market into two dimensions: young people and business."

Yang Zhiyuan was stunned for a moment, and then hissed, "No, Lao Guo, I really don’t understand. Well, you are right. I admit that such a scheme is indeed very popular among young people.

But which company will pay for this? It’s a joke to have all these colorful models in the company’s business image.

Well, even if they use white or black models to target the business machine market, you and I will be affected by this fancy name. Leader, can you accept it?"

Guo Wei shook his headHe said, "I definitely can't accept it. It doesn't matter if I buy it at home, but setting up a business is just to make me feel uncomfortable."

After saying that, with Yang Zhiyuan's playful look, Guo Wei pointed to the four items on the flyer. The word, "Guochao series." Look, this series is called Guochao series, that is, Shuo Mi Xie Xie πすΦ傂 can be understood as Yanhuang Guochao, which is equivalent to a second brand that exists under the Yanhuang main brand. At this point, Guo Wei shrugged, "Qingyun can definitely launch a second-level sub-brand of Yanhuang Business. The positioning of the two is completely different, as you can see from the configuration. It can be seen that the graphics cards of the Guochao series are gaming graphics cards, which are specially designed for young people."

Li Qin's head was buzzing, mainly due to the variety of colors, which was very subversive to him. Cognition.

Computers can still be sold like this

Rubbing the bridge of his nose, Li Qin impatiently interrupted their discussion, "These are all things for later, that is to say, it has been fully confirmed now. There is no doubt that Qingyun will fight us and fight a price war against us."

Guo Wei and Yang Zhiyuan looked at each other and nodded.

Li Qin took a deep breath, "If I understand correctly, that is to say, at least according to the current intelligence, our business jet market is safe."

Guo Wei After thinking for a while, he shook his head, "Uncle Qin, we can't be sure about this. The current leaflet does indicate that Yanhuang is about to enter the young people market, but it does not say that he will not reach out to the business jet market, although this is possible. It's not big, but it can't be said."

After that, he spread his hands helplessly, "This young man's thoughts cannot be judged by common sense."

Keep looking at it. Zhiliu, who was silent while looking at the projection screen, now spoke up, "In the short term, or at least within a year, there is no possibility that Yanhuang will launch a business jet."

Everyone saw that he was so sure of what he said. I couldn't help but become confused.

Li Qin curiously asked his old partner, "Lao Liu, how did you know, you have inside information?"

In Li Qin's view, the current Yanhuang Group, It's no different than a sieve.

Yang Zhiyuan has channels, and Lin Min has channels. It is strange that his old partner, who has many contacts, has no information.

Zhiliu smiled, but shook his head, "No."

After that, he explained a few sentences to Li Qin, "We do have some information about Yanhuang." There is not much, but it is basically peripheral information. Even the intelligence that Zhiyuan possesses still belongs to the three small personnel, and they have no access to the real core."

Li Qin understood somewhat.

In fact, speaking of this, the identity of the insider controlled by Yang Zhiyuan has already been revealed.

But no one broke it.

Zhiliu shrugged helplessly, "Yanhuang Group seems to be loose and easy to penetrate, but in fact, the real core is Qingyun's very tight control of his software institute and the core departments of the group"

After listening to ZhiliuguanLi Qin was dumbfounded by the confidential introduction of Yanhuang Group's information, "I fucked him because he didn't believe anyone except his own woman."

I have seen an independent husband, but I have never seen such an independent husband. The single husband.

Looking at the dumbfounded look of the old man, Zhiliu shook his head and smiled bitterly, "I even highly doubt that the important strategic plans of the Yanhuang Group only exist in that kid's mind. Qin Manman doesn't even think about it. We don’t necessarily know the whole story.”

Yang Zhiyuan and Lin Min were also shocked by these words.

Guo Wei smiled and said, "There is nothing surprising. Yanhuang is a private enterprise, and Qingyun itself is too short of human resources. And Qin Manman

Cong Qing It is not difficult to deduce from Yun's behavior pattern that this boy is really arrogant and does not want to be a son-in-law.

So, he must also guard against the Qin family, which means that he has no one on his hands at the moment. It’s useful, I can only say it.”

Zhiliu smiled bitterly when he heard this.

Yiyantang

This is the model he dreams of.

There is no way, times have changed. In the era when he started his business, without a platform of state-owned assets behind him, it was difficult to move forward in the market.

Haier, a collective enterprise, belongs to the same system and all have the surname Guo. However, in order to get a loan of hundreds of thousands, they can only break into the local office meeting and cry out for fairness.

Each era has its own special background.

Anyone who wants to go back to the 1970s and 1980s to start a business is totally wrong if there is no one behind him.

Shaking his head, Zhiliu brought the topic back, "The reason why I am so sure is two things."

He raised a finger and said, "First, before Zhiyuan talked to Yang Xu, and Yang Xu mentioned that Qingyun was going to use the Celeron desktop CU to make a notebook computer through barebones." Li Qin laughed when he heard this. The kid is so whimsical, who would buy this kind of laptop?"

Zhiliu shook his head, "Young people will pay for it, because it is cheap enough."

Li. Qin's laughter stopped abruptly.

Zhiliu picked up the wine glass and clinked it with him, and then said, "I even doubt whether he will make some 4999 and 5999 notebooks like Xingtianxiawujun."

At this point, he pointed at the curtain, "Just like this, another flashy series is coming out."

Zhiliu looked at the curtain and sighed, "Although we fantasize We have a hostile relationship with Yanhuang Group, but I really have to say that he is serious about pursuing industry.

The brand strategy of Yanhuang Group is a step above ours.

Therefore, he will definitely develop a sub-brand and wait until this sub-brand is completely accepted by the market before launching the next sub-brand.

But this time cannot be too long, otherwise the image of the sub-brand will be deeply ingrained and will affect consumers' perception of the main Yanhuang brand. This is a situation that Qing Yunhui will try his best to avoid. Within one year, Not too long, not too short, just right. "

Everyone was silent after hearing this.

Guo Wei took a sip of wine and said, "The teacher's judgment is very accurate. "

This is entirely a comment on the leader's point of view. If ordinary subordinates say this, it is purely to make themselves uncomfortable in front of the leader.

But Guo Wei is different.< /p>

He who proposed the advertising positioning of the world without fantasy is actually the planner of Fantasy brand strategy. In addition, he is Zhiliu's inner disciple, so he is qualified to say this.

Zhi. Willow pointed at him and said, "Continue. We also need to reorganize. ”

Guo Wei was not polite, “In the early stage of our country’s economic development, brands are equal to labels to distinguish ourselves from others.

Most of the brands at this time were names of people and places, such as Wang Zhihe Tofu, Wang Shouyi Thirteen Incense, West Lake Longjing, etc.

Because using names of people or places is the easiest way to distinguish yourself.

Later, as the commercial society gradually prospered, there were more and more commodities on the market, and there were more and more channels for selling commodities. How to encourage more people to buy the products produced by an enterprise? It needs to be widely advertised to increase its popularity.

In the 1980s and 1990s, as long as a company placed advertisements on central television stations and obtained a Chinese Well-known Trademark or a Chinese Famous Brand certification, it would immediately be known to everyone in the country. When people walk in a shopping mall and see a product they have seen on TV, they immediately know that it is a brand-name product.

At this stage, brand equals popularity.

Many brands have emerged at this stage. Brands such as Jianlibao, Bubuyao, and Sanzhu Oral Liquid have become well-known through TV advertisements in a short period of time.

In fact, this is also the case with our fantasies.

Fantasy is equal to a computer, this is the simple understanding of the Chinese people.

But today, this approach has slowly become outdated.

At this time, we are now in an era where brand equals differentiation.

The commercial society has further prospered, and more and more commodities have filled everyone's life. At this time, it is not enough for the products produced by the company to be well-known. It also needs to give consumers a reason to choose me instead of others.

This reason is called differentiation.

This has long been the case abroad. For example, she used Clairo's hair dye to no avail, and the drippings of Max's coffee were fragrant.The meaning is still unfinished. Danno Yogurt’s polar bear old man and ana’s pain-relieving tablets are quick and effective. These advertisements constantly label their brands and put the brand they need to distinguish them from other competing products.

In fact, many businesses in China have done this. For example, Nongfu Spring’s Nongfu Spring in the 1990s was a bit sweet, and Nongfu Spring launched in 2000. We don’t produce water, we are just porters of nature, and this year they are even more direct The label was changed and labeled directly with natural water, which immediately distinguished it from other competing mineral water drinks.

In short, it emphasizes the core proposition that a person has nothing and I have something. "

Li Qin interrupted when he heard this, pointed at the national trend in the leaflet on the curtain, and asked doubtfully, "That kid is like this"

Guo Wei shook his head. Shaking his head, "Uncle Qin, he is in the fourth stage. ”

He was embarrassed to say directly that Qing Yun was not the same rank as them, but two ranks higher.

Li Qin almost choked when he heard this and coughed twice. She gave him a helpless look and said, "It's better not to destroy your prestige. "

Guo Wei spread his hands and said, "Uncle Qin, there is no way, he is just standing in a higher dimension. "

After that, he stood up, picked up the laser pen and drew on the curtain, "Lin Min, zoom in on this area. "

Lin Min couldn't help it, but under the eyes of Zhiliu and others, he quickly followed the instructions.

There was no other way. Outside, he was a famous new generation of fantasy high school students. No matter, but here, he is the youngest junior.

"大"

"大"

Like shouting the golden hoop, the picture keeps zooming in until it reaches the end. When it was about to become blurry, Guo Weicai shouted to stop.

He shook his head with regret, "It's a pity, the pixels of the photo are low." "

When everyone was confused, the laser pointer in Guo Wei's hand stopped in a corner.

There was a hiss in the office.

This The focus of the promotional picture is on the configuration. What the computer looks like is very small in the promotional picture. If you glance at it, it is no different from other computers, but you can still see it clearly when you zoom in.

Yanhuang launches. The three models, Green Qi, Pink Butterfly, and Hongxiu, have rounded corners in both the monitor and the chassis, and even the keycaps on the keyboard are made into circles, while the white, black armor, and green shirt models have rounded corners. It is extremely angular.

“Yanhuang’s computers differentiate between men and women. In other words, in industrial products that have no gender differences, he gives the product a different kind of warmth, which directly improves the user experience. In fact, if you look at the gaps in the female keyboard, it is obviously larger than the three male keyboards. . "

Lin Min scratched his hair, with a puzzled look on his face, "Mr. Guo, what does this mean? This is obviously not ergonomic. It's obviously not practical."

Guo Wei smiled and shook his finger.

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