Ma Xuezheng's move ensured the collective interests of this conference room, but harmed Guo Wei's personal interests, forcing him to hide behind The water reservoir was released in advance.
Then operating profits appear in the previous years, and it will be very difficult to achieve the single-year targets for the next two years.
And to transfer the benefits out, it will also be directly deducted from the total profit within the assessment cycle.
This matter is related to personal interests, and it is not easy for anyone to persuade.
Zhiliu gritted his teeth and spoke shamelessly, "Xiaowei"
Faced with Zhiliu's words, Guo Wei did not answer immediately.
He frowned, lit a cigarette, took a puff, and played with his phone for a while, as if pressing a calculator.
Everyone also understood in their hearts that Guo Wei also needed to settle accounts to see if there would be any difficulties later.
Zhi Liu was not angry when he saw this. This was a normal thing.
This basic condition objectively limits the speed of supply.
As for the tone, don’t worry about it.
If it were Yang Zhiyuan, he could guarantee that Yang Zhiyuan would not hesitate at all.
Facing the dumbfounded colleagues in the conference room, Guo Wei knocked on the table and said helplessly,
After all, he is the chairman of a listed company. It takes a lot of work to go through the procedures for state-owned assets, and everyone knows how to choose between hundreds of millions and hundreds of thousands.
You still have to worry about face.
But in the current situation, if we want to quickly get rid of the scalpers, this cannot be solved by buying another 300,000 units.
How much net profit can we make if someone else sells this computer now? Thousands, this is faster than stock trading.
He is such a person. Guo Wei, who started out as a veteran, is invincible.
This small amount of profit can be used to control the past. Although it is a drop in the bucket for Digital China, it is not without some small help.
Zhiliu, who felt relaxed, threw a cigarette over and cursed with a smile, "Don't worry, seeing how petty you are, I will find a way to compensate Digital China later."
Moreover, Guo Wei's reputation is all due to crisis management, which happened under the leadership's nose.
However, I am still somewhat disappointed.
Guo Wei shook his head, scratched his head, and spoke with an annoyed look on his face.
Everyone heaved a sigh of relief when they heard this.
The endless calculations.
At this point, he sneered, "And the number I mentioned is based on the fact that SPARKLE, a graphics card manufacturer, can keep up with its production capacity.
"Everyone, SPARKLE The 200,000 graphics cards currently supplied to us are still being produced overtime and will take eight days to arrive.
If you gather the sand into a tower and piece it together, you should be able to make up for the losses.
But he also believes, Guo Wei can calculate clearly in his heart. Personal gains and losses at this time are completely trivial.
The main point is that a dead pig is not afraid of boiling water.
Not directly asking Guo Wei to take over as the general manager of Fantasy Group back then had already given him a lot of face. If he tried to move Guo Wei at this time, there would be quite a backlash.
And after completing the share exchange with Aibi Aimu, their equity was directly transferred to the listed company and they can directly arbitrage the stock market. Who cares about the bonus performance of those three melons and two dates
When everyone heard this, their hearts began to rise.
As he expected, Guo Wei put down his phone and said with an unhappy expression, "Teacher, I obey the overall situation."
It's not impossible to take down Guo Wei directly. Yes, but it is also very difficult and troublesome.
Look at this time, the first batch of 100,000 units was swallowed up by scalpers without blinking an eye. The 200,000 units that have not shipped yet and are waiting for graphics cards have all been ordered. .
In other words, the scalpers in the market have at least the ability to swallow 300,000 units in one go. ”
In fact, everyone, they can’t achieve it at all. Have you forgotten that their monthly production capacity is only 200,000 pieces?
To ensure collective interests, we have the pot, and we have individual talents. Yes, I understand this, I don’t need to be taught by you.”
Guo Wei’s ability is there.
Zhiliu knew very well that compared to Yang Zhiyuan, there were actually a large group of leaders in the state-owned assets system who admired Guo Wei very much.
I just did the math. If we want to achieve our strategic goal and allow real consumers to get computers, we need at least 500,000 additional units, maybe 700,000 units. "
"It's not that you don't understand what I mean
I left my words here today. It doesn't matter if I lose a little bit here
It's mainly about face.
After all, as the chairman of Digital China, Guo Wei failed to achieve his business goals. Not only would he be embarrassed if he told it, there would also be gossip among the state-owned assets.
We can only put 200,000 units on the market every month.
In fact, it was okay for him to do so without Guo Wei’s consent.
As for our shipment, I consider it an extreme operation. All new machines are shipped to the store. Once the SPARKLE graphics card enters the customs, we directly ship it to the store and let the store people install it. This is at least It's 72 hours.
The meaning of these words is not good
Guo Wei paused, frowned and scratched his hair irritably, "To be honest, I have sacrificed everything here. Question
Yang Zhiyuan also patted Guo Wei on the shoulder, "Lao Guo, next year I imagine that some of the things that are easy to sell will be through China Digital. "
Guess how much these scalpers can sell and get in return in these 11 days under such a hungry sales situation"
At this point, Guo Wei raised his hands A bunch of people said, "I dare to bet you my life that when the time comes, the scalpers willHaving less than paid back their investment, they have the purchasing power to buy at least 300,000 units in one go.
Even if we produce one in the next round of Sparkle, we will supply it to us. The scalpers will eat as much as we produce and then sell them at a higher price, because they can digest the money through sales. . Then later on, we will become a fuel tactic.
So this shortage situation cannot be solved immediately if we want to solve it."
At this point, Guo Wei raised his finger and shook his head, "In this situation, Unless we can carry out a saturation attack and break through the scalpers' funds at once, it is meaningless. "
After saying that, he spread his hands, "Furthermore, the additional 700,000 units I mentioned is our limit. It is the situation where I will reflect all of Digital China's contracts for the next three years in this year, and It’s not the limit for scalpers.
Faced with this situation, think about how crazy the funds in the market will be in the future, think boldly, I can’t see the upper limit anyway.
Because our price difference is too big, the DIY market cannot even deceive our prices.
So, my comrades, there are only two ways to go before us.
The first is to gather all the strength in a short period of time and defeat the scalpers at once, so that The funds behind them simply cannot respond.
The second is”
He shook his head, lit the cigarette in his hand, took a puff, pressed his hands on the armrests of the chair, and looked at the ceiling with a look of despair. He blew out a smoke ring,
"Let's give it up, admit defeat and reduce losses. "
After that, he sat up straight, looked straight at the livid Zhiliu opposite him, and spoke again,
"Teacher, I don't want to say either. Such depressing words, but anyway, half of the market has been taken away. Just wait for the scalpers to make profits. In the end, the machines will still be circulated on the market, but our reputation will definitely be greatly affected in a short period of time. ”
The conference room suddenly became silent.
They knew that what Guo Wei said was absolutely right.
This was not because Guo Wei was looking out for himself. Interests are deliberately disrupting the situation.
In fact, because of its huge price difference between inside and outside the market, this computer has become a money-making tool.
This is something they did not expect before. This was also a flaw in their original plan.
But now it is useless to blame anyone, and there is no way to blame anyone. I can only say that the little bastard of the Yanhuang Group is too capable of causing trouble.
For the current plan, we can only find a way to solve it.
But it is not impossible to solve it. This requires determination.
Zhi Liu can make up his mind at this time. He closed his eyes and began to think.
After a while, he closed his eyes and asked, "Will the additional 700,000 units cause inventory?"
No one answered this question. Can answer Zhi Liu?
In other words, no one dares to say.
The first batch.The number on the market is 100,000 units, and including those that have not been shipped yet, the number is 300,000 units. If an additional 700,000 units are added at this time, the entire scale will become 1 million units.
What was the concept of 1 million home computers at the beginning of the century?
In 2002, the total sales of computers nationwide were 9.76 million units, of which 6.65 million were commercial computers and 3.11 million were home computers. tower.
Among the 3.11 million home computers, 1.7 million are brand-name computers and 1.41 million are DIY-compatible computers.
Although according to statistics from August 2003, the overall sales volume in 2003 will be at least 22% higher than that in 2002.
However, the number of home brand machines is only 2.2 million units, which is amazing.
This suddenly wiped out 45% of the overall market share of brand-name machines.
And this computer is still a niche high-end gaming computer.
You must know that at least half of the families buy computers not entirely for games.
So, according to common sense, it would be strange for these 1 million units to hit the market and not have an inventory backlog.
However, it just doesn’t make sense now.
First, if the price is low enough, demand will be created, which is an unpredictable increase.
Second, the discount on this computer is too high, which will attract many people who don’t have high-end gaming needs to buy it. The prices are about the same, so why not buy one with higher configuration?
Third, the current situation where you can earn thousands by buying and reselling it determines that this computer is no longer a computer, but a financial product, which will cause huge variables in the circulation process.
These three variables that have a huge impact on sales are placed here. Although they are all factors that have a beneficial impact on sales, they cannot be estimated at all.
No one is sure whether there will be an inventory backlog.
Guo Wei gritted his teeth and took the initiative to say, "Yes. And it is inevitable.
But, teacher, you can't hesitate, either completely retreat, or go all out Hit it.
We don’t have much time left. We only have today’s window. After today, we have no choice.”
Li Qin hissed. He quickly interrupted, "Xiaowei, please tell me clearly what you mean by today's window period."
In his opinion, Guo Wei's words cannot withstand scrutiny.
With so many favorable factors, it is impossible for there to be inventory.
As for what he said later, time is running out. He can understand that with the sales returns, the scalpers will become stronger every day.
No matter how you put it, it is not a matter of today’s window period.
He felt that Guo Wei said this as if he was forcing his old partner to make a decision.
But Guo Wei’s almost demonic performance in crisis situations for so many years made him dare not question Guo Wei rashly at this moment.Wei's analysis can only be done by letting him explain it in detail and listening attentively.
Guo Wei sighed, "Uncle Qin, the Yanhuang Group and we are not the only two fantasy brands in the market."
He spread his hands and sighed. , "One million units is enough to account for half of the household brand machine market. Last year, our market share in this household brand machine was only 31%. Now a machine must have a market share of more than 45%.
If other models are included, are we prepared to eat up this market?
Do you think other manufacturers will sit back and wait for this to happen?"
The meeting room was filled with excitement. Silence fell.
Li Qin also understood.
Selling a special machine at a discount of nearly 3,000 yuan below the cost price, and reaching the order of 300,000 units, there are really few companies in the entire market that dare to play like Fantasy Group.
In the past, almost every year, Fantasy Group would actively provoke one or two price wars to expand market share and strengthen market concentration.
So, if there are only 300,000 units on sale, other manufacturers will just pinch their noses and admit it. Anyway, they are used to it. You are the boss and you should be awesome.
However, this situation changed when Fantasy Group produced 1 million special-priced computers for sale on the market.
This is no longer the category of special offers.
This became a mainstream computer.
Moreover, the original mainstream configurations on the market are directly upgraded and then sold at a reduced price, leaving no way for people to survive.
So
The situation is no longer just one Yanhuang Group, but the Fantasy Group targeting all manufacturers on the market with a dragon-slaying knife indiscriminately.
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