Chapter 662: Don’t Miss the Opportunity
While Lu Zhenyu was still weeping tears of sympathy for the consumers, Wu Junjun paced and continued,
"The injection molded particles of my computer are black. No matter how they scrape them, they are still black. Even if the paint peels off, it will still be black for me. No matter how long I use it, there will be no problem.
Those who are pursuing new tricks, what kind of mirror or brushing should they use? , what’s white and red? It’s really beautiful when you first take it out, but it looks ugly after you scratch it. Why bother?
The most important thing about a computer is that it’s a tool for use. It’s not for fun, let alone for viewing. I think there is no need for consumers to spend money that they shouldn’t spend.”
Of course, as soon as these words passed by Lu Zhenyu’s ears, Automatically replace it, "Save the process and cost of painting on all sides, which directly reduces the cost by more than 20 US dollars."
To get along with this shameless and shameless chairman, you have to bring your own translator for his words Function.
Of course, he also understands that all these shameless operations are based on an underlying logic.
Customers who are willing to pay for the price can be fooled as long as you have an advantage in price.
Shenzhou Computer has the lowest price on the market. You have to use whatever it is, and customers will automatically find reasons for it.
At this price, what else do you want
So, as long as there is room in the product hierarchy, the low-priced machines will make the most money, and the high-priced machines will make the most money.
In other words, only Xingtianxia Group, which has completely lost hope of entering high-end brands, can shamelessly launch such models frequently.
Also, I think the final cost can be reduced to at least 100 yuan.
This mistress is not that mistress.
After final approval, the rough calculation of the entire notebook computer host cost is 302 US dollars, which is equivalent to 2,485 Chinese yuan based on the exchange rate of 823, including the price of accessories, which is 2,700 yuan.
It’s very simple. Apart from the rich boys, young people are also divided into two groups according to their stages.
300,000 units, a huge profit of 6.9 billion
He controlled the supply chain so tightly in order not to produce so much inventory that would squeeze out funds.
So whether it is Intel from CU or Guanghui, Chimei or other accessories suppliers, if you want to sell inventory, he is the first person you turn to.
For the student group, the vast majority of them receive funding from their parents.
Obviously, telling your parents to buy a laptop for studying has a higher success rate than telling your parents to buy a desktop computer that focuses on gaming.
The mistress theory.
He just thought of something. Young people sometimes want certain functions impulsively, but as a company, it cannot just meet the needs of the market. It is also necessary to guide young people to have a correct concept of consumption.
Among all the IT brands in China, he is the only one who has the ability to turn waste into treasure.ability.
He raised his fingers and prepared to arrange the publicity.
He firmly believes that he can get a share of the young people's market that Zhiliu and Qingyun suddenly created with this low-priced laptop.
You can do three with two, you can do three with one, or you can do three without.
Some are students who have no source of income, and some are young people who have already joined the workforce.
After saying that, he paced around the office excitedly.
But at this time, from the corner of his eye, he caught a glimpse of Lu Zhenyu sitting there with a troubled expression on his face.
Without considering taxes and fees, each machine makes a tearful profit of 2,300 yuan.
But it will cost 8.1 billion in one go.
If you catch four mistresses, things will change qualitatively. This will become a bomb, bigger than many cards.
But Lu Zhenyu frowned and drew on the paper with a pen, and from time to time he took out his mobile phone to look at it.
At least in the current Chinese market, price is still the first factor in consumer choice, unless you are making luxury goods.
It’s the mistress on the Landlord card.
Wu Junjun and Lu Zhenyu looked at each other and saw a crazy look in each other's eyes.
It’s very simple. If you catch a mistress in playing cards, this card is very difficult to move. If you catch two mistresses, you can play a pair. But when you catch three mistresses, it will be different.
So, Xingtianxia Group always has 1 billion in cash on its books for this kind of opportunity.
Wu Junjun was stunned when he heard this, "Isn't there more than 1 billion in the company's account?"
It's very simple. Wu Junjun, who has a special interest in certain things, is in business There is a theory that is different from others.
Wu Junjun was lucky again. Fortunately, his second wife gave him a son last year.
With a handle and an asshole.
Moreover
He felt that the old immortal Zhiliu from the Fantasy Group and the little bastard from the Yanhuang Group were young people who knew shit
Young people, if you have money for wool
It’s useless to talk to them about feelings and design
The last word is to talk about money and price
We have to move quickly while Fantasy Group and Yanhuang Group are fighting each other for life and death, and we directly capture the notebook computer market for young people."
A 423-pin Celeron is a miscellaneous one, and a 423-pin motherboard is a Xiaosan, the display that is priced 10% cheaper than others when purchased in bulk is still a Xiaosan, and the barebones system that has been stripped of countless useless functions is still a Xiaosan.
After a while, he sighed, "Chairman, we have funds. It’s too much to bear. ”
300,000 laptops are actually supported by two large parts, which are a board U and a barebone system with a screen. This is not a piecemeal assembly of accessories, which allows suppliers to advance funds or something..
After calculating the accounts, Wu Junjun also directly made up his mind, "Old road, start working immediately. Arrange it today and design it immediately.
Compared with the previous gross profit of 400,600 per unit, this It was almost
Wu Junjun's eyes were red. This was not much different from the total money he had made in the 8 years since he started his business.
The first two mistresses were a coincidence, and the latter two mistresses were just a coincidence. It's his ability.
Put them together, and this is a bomb that can subvert the entire market.
Obviously, Wu Junjun doesn't want to give up this bomb. He protected his cash flow very well so that he could draw this kind of card at any time.
And Lu Zhenyu carefully reminded, "The second phase of the construction project of our industrial park will be completed soon. It's the settlement period, and there is a one-time payment of 4.9 billion.
Now there is a total of 10.8 billion on the books. After paying it all, we will not be able to pay the price. "
Wu Junjun shrugged his shoulders indifferently, "Then just postpone the payment until the end of the year. Those contractors can't look good on them. "
They are all private enterprises, so they are afraid of being stupid
Lu Zhenyu smiled bitterly when he heard this, and quickly reminded, "The opposite side is Huaxi Magnolia, and you were the one who asked the city government to They came to pick her up after finding a relationship. "
Wu Junjun patted his forehead when he heard this, with a look of regret on his face.
After all, it is his own industrial park, not a real estate project. Of course he wants better quality.< /p>
Nowadays, state-owned construction companies are usually general contractors and subcontractors. They name themselves and then subcontract the projects to private contractors. They are subcontracted layer by layer. In order to make money, those small contractors do not care about the quality. How, only God knows.
But Huaxi Magnolia is different. All the projects are completed by their own construction team, and the quality is guaranteed.
He also relied on Pengcheng.
With such a relationship, he really didn’t dare to default on the project progress payment.
He walked around the office with his hands behind his back, repeatedly.
After pondering for a moment, he shook his head, "No, Lao Lu, this opportunity is too rare and we must seize it."
In the Army Army It seems that it would be a pity not to continue this kind of pie-in-the-sky job.
You will die soon
After that, he gritted his teeth and said, "Look for a bank to make a mortgage." Financing. "
Lu Zhenyu was stunned for a moment when he heard this, and then he spoke doubtfully, "We have no assets to mortgage as chairman. ”
Xingtianxia Group can grow so fast in a short period of time, and it owns an industrial park of nearly 300 acres in Pengcheng, a land where land is of high value, and has built tens of thousands of square meters of office buildings and production bases
p>And they still have to maintain about 1 billion in miscellaneous bargain hunting funds on their books. This in itself shows that they have put a lot of effort into bank credit and have used financing leverage to the extreme.
The money for building the second phase of the industrial park was all mortgaged for the first phase of the industrial park. Even Wu Junjun's own villa was mortgaged.
There is no way, the so-called starting a business sometimes means that you need to bet all your wealth and life.
Wu Junjun smiled at this time, "President Niu of Minsheng Bank mentioned it to me some time ago. During the meeting this year, the banking regulator announced that private enterprises could be issued Medium and long-term project loans.
The official document has not been released yet, but they can first grant us a loan in the name of a pilot project, but the mortgage rate is very low and we will get a 30% discount. Mortgage the project under construction in the second phase of the industrial park, which is close to 1.1 billion, and it should be no problem to borrow 300 million back." Lu Zhenyu calculated, with a look of hesitation on his face. "Chairman, even including this financing, after excluding these two expenses, the remaining money in our account is only 80 million.
The entire group company's funds are very tight. If we continue to If something happens, the capital chain will be broken, and the risk is too great." Wu Junjun was helpless when he heard this.
He knew that what Lu Zhenyu said was indeed mature and prudent.
If this loan is included, the company's total interest-bearing liabilities will reach 1.8 billion. Calculated based on the average loan interest rate of 8, the monthly interest is 12 million.
The monthly salary and social security for more than 6,000 people is more than 20 million yuan, and the monthly hard operating expenses are no less than 20 million yuan.
There is only about 80 million left in the account, which does seem inappropriate.
Lu Zhenyu swallowed hard and continued, "Also, Chairman, we have a short-term loan of 90 million due on the 23rd.
Although the industrial and commercial The bank will definitely be able to renew it, but we need to pay it back first, and it will take about two weeks to deal with it."
There is no other way to report the information from Yang Xu to Wu Jun in person. Before, Lu Zhenyu never thought that Wu Junjun would accept this order.
After all, those dark tricks are not something ordinary people can come up with.
His words left Wu Junjun speechless.
I can’t get angry even if I want to.
Because he is in charge of the financing aspect himself, and Lu Zhenyu, as the general manager, is actually mainly responsible for the operations of both production and sales.
For Lu Zhenyu to be able to remember this and remind him at this time, it was actually something special.
Wu Junjun scratched his hair impatiently and looked at the list on the table with reluctance.
It’s not that he doesn’t care about the data.
On the contrary, Xingtianxia Group has always maintained a large amount of bargain-hunting funds on its books, so he does not need to focus on the numbers at these points.
90 million, a loan that can be turned over in two weeks, is usually nothing to worry about.
But for nowVery deadly.
He confirmed without giving up, "Yang Xu said it must be done once."
Hearing this, Lu Zhenyu nodded with a wry smile, "He specifically emphasized that it must be done once." Xingti, because it is not valuable in itself, it is also a cost to transport it from America."
Wu Junjun chewed the flower seeds and became depressed.
This machine is composed of two parts: a board u and a barebone system with an LCD screen.
Barebones, there is no way to give an account period, because according to his needs, this is still a customized version. If he doesn’t want it, the manufacturer will directly lose it in his hands, so the manufacturer must require cash and ready-made products.
There is nothing we can do about the motherboard. The Tongde factory bargained too hard. If we talk about the payment period, others would really rather throw it into the sea.
"I will discuss with Yang Xu to see if there is any way on his side."
After Wu Junjun said that, he took out the phone, but not before pressing the call button. , he closed the phone again.
After pondering for a moment, he raised his head and looked at Lu Zhenyu, "Lao Lu, you make this call, and your tone is stronger. Intel is going to stock, there should be room for discussion."
Lu Zhenyu nodded when he heard this, took out his cell phone and dialed Yang Xu's number, turning on the speakerphone.
"Mr. Yang, I have some information that I need to report to you about that batch of chips."
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