Chapter 661 Earning with Tears and Blood
Facing the shirtless chairman who personally bid the price, Lu Zhenyu next to him could not help but give a thumbs up.
The chairman is also bragging about not drafting.
If Xingtianxia produces this kind of motherboard itself, and the cost is less than $80, his head can be taken off and used as a ball.
Others in Tongde charge $100 for takeout, but Wu Junjun charges $20 directly. No wonder they are so anxious.
But what Wu Junjun said is correct. If he doesn’t sell it to Xingtianxia, Tongde might as well just throw the motherboard into the sea.
Yang Xu also said that these 300,000 pieces were the ones that Intel stopped producing in the middle of the year. There were only these 300,000 pieces in the world. The production lines were closed and they were out of print.
The CU with a price of 27 US dollars and the motherboard with a price of 20 US dollars. The total cost of the motherboard is only 47 US dollars, which is only 386 yuan when converted into Chinese national currency.
Lu Zhenyu thought about it and added the original The barebones plan priced at $280 was replaced by a $180 plan.
But after looking at it, he still felt that he was at a loss because this little pony was pulling a big cart.
If it is too low, consumers will get used to the price of that range and think that your product should be priced that way. A slight increase in price will cause criticism from netizens.
Netizens are exactly such a group.
Wu Junjun, who smiled and narrowed his eyes, turned around and looked at the configuration, and felt that his balls hurt.
When asked this seemingly inexplicable question at this time, Lu Zhenyu had no choice.
There is no other way. Without being able to enter the business jet market, its customer base is just ordinary people, and they are still people who pursue the best value for money.
E infrared interfaces should not be all Bluetooth now, who still uses infrared?”
The only slight difference is that at this time, they are looking at the profit margin from the business perspective. .
There is no way. In February this year, their first notebook, the Shenzhou Tianyun 170c, was priced at 5,999 yuan. The chip used was a 478-pin Celeron 4. Now, the new model six months later is still an old model. 423 pins, this price definitely needs to be higher than the old model.
It’s like setting up a computer in a computer store. Determine the budget first, and then match it according to the budget.
I think so. , we should still produce specially customized laptops for our Chinese people."
Wu Junjun high-fived his fist and said excitedly, "We thought of it together, and I am very used to it. I think the 14-inch and 133-inch ones are quite suitable and a lot lighter.” After that, he simply took out his laptop, pointed to the interface next to it, and said, “Look, What about the 1394 interface, CI card, and dial-up ode? These are popular interfaces in Europe and the United States, but they are simply useless configurations in our country. Why should consumers pay for them?
But it cannot be too low. , too low will affect the sales of new machines with new generation technology released in the future.produce adverse effects.
The main reason is that the exchange rate between the US dollar and the Chinese currency has to be calculated. It is too troublesome to multiply three digits by three digits, and he does not have the ability to do mental arithmetic.
Prices are calculated in US dollars.
The pricing was determined. At this time, Wu Junjun and Lu Zhenyu looked back at the cost, and a sense of greed arose spontaneously.
Xingtianxia Group’s Shenzhou Computer pays more attention to the evaluation of netizens than any other brand.
Lu Zhenyu swallowed his saliva and nodded involuntarily, "The chairman is right. I think everyone in Europe and the United States is tall and has big hands. A 154-inch screen is suitable, but We felt it was too big and bulky."
This cu
Well, he already has a son, so he is not afraid anymore.
The total cost of this machine is US$47 for the motherboard and CU. According to Lu Zhenyu’s estimate, the barebone system is US$180, plus the display cost of US$140, plus the mouse and bag gift accessories. No matter how much money was made, the final cost
Xingtianxia, which could not reduce the price, could only make a tearful profit of 1,800 yuan per unit.
Wu Junjun picked up the calculator and started to calculate.
Lu Zhenyu also nodded when he heard this, "The price is quite suitable."
But there is no other way, why do you think these accessories are all foreign?
No matter how you calculate it, the cost will not exceed 3,200 yuan.
Wu Junjun is also speechless. It is his business principle to do the market backwards, but on this machine
The main reason is that as long as this low-priced notebook can be sold, , it is definitely a huge profit.
Facing Lu Zhenyu’s question, Wu Junjun looked at the list on the table and thought about it in his mind.
After thinking again and again, he gritted his teeth and shouted, "The price is set at 4,999 yuan."
Seeing this number, Wu Junjun looked helplessly at Lu Zhenyu Take a look.
Since I have no conscience, why not
Wu Junjun looked at the configuration list, licked his lips, and then said, "Lao Lu, all the notebooks on the market now are actually It is produced for foreigners, and many of its designs are based on European and American customs and cannot be used in our country.
It is not worthy of such a good barebones solution.
"Director. "Chief, please see how much this notebook sells for."
Otherwise, his undergraduate degree would not have gone to a second-tier university, and he would have waited until graduate school to get admitted to Tokyo University.
His undergraduate degree was in the Department of Mathematics. , but he could only rely on the calculator.
Lu Zhenyu was stunned for a while, then blinked and said cautiously, "Chairman, I'm afraid it won't work. I don't think so. Not bad, but at least ode still wants it.
Moreover, a 4,999 yuan laptop is enough to open many people’s wallets.
This motherboard
The current problem is the problem of making more and less.Work backwards from the final pricing to determine what configuration is appropriate.
There is obviously room for this configuration
The concept of many consumers is that I can do without it, but you can’t live without it. "
Wu Junjun sneered, "Think about it, what are the user groups who buy our laptops?"
Before Lu Zhenyu could answer anything, he said to himself He said, "They must be a bunch of poor people. Since they want to pursue cost-effectiveness, they have to accept functional castration.
Otherwise they will pay high prices to buy other laptops, and I won’t stop them.
Anyway, I only have these mainstream functions. Additional needs are like thkad, which can be solved by external docking station expansion. "
Speaking of this, Wu Junjun shook his head, "Old road, let me tell you, when many companies are doing product design, they often put technological leadership first, so they are Doing addition.
To realize this function, they add a component. To realize that function, they add another component. This is how the cost piles up, and then it becomes a common practice in the industry.
But for many functions, to be honest, consumers will never use them in their lifetime, but they have to pay for them.
I think this is inappropriate. Anyway, our product positioning is mid-to-low-end. We make reductions, first focusing on meeting basic needs, and then cutting out what we can. ”
Lu Zhenyu agreed while humming, while quickly checking the price to see how much money he could save after subtracting these modules.
He knew, Wu Junjun doesn't need him to discuss the feasibility at this time, but as the chairman, he needs to justify himself and make his logic self-consistent to form a closed loop, so that he can respond to interviews and questions.
Also. It is necessary. This kind of question will definitely be asked, so a high-level reason is needed to get rid of it.
As for whether it is correct or not, it is obvious.
He can guarantee that after Wu Junjun makes this change, it's hard to say that foreign manufacturers will follow suit, but domestic manufacturers will definitely follow suit.
What will be removed are indeed useless modules.
We are all decent people, and we need someone to be the first to reduce allocations.
However, Xing was welded to death in the mid-to-low-end field by the Fantasy Group through public opinion war and cognitive war. Tianxia Group, or Wu Junjun personally, is more shameless, so it is more suitable to do this kind of thing.
But Wu Junjun over there is still brainstorming, "Since it is such an old path, it seems like this. It doesn’t really matter if you need batteries or not. Therefore, it is not a problem if the battery capacity is smaller.
As long as it lasts for a few hours, they usually just deal with power outages. "
After that, Wu Junjun clicked on Lu Zhenyu's list with his chin twitching, "Hard drive, change it to 30g. "
Lu Zhenyu turned his head when he heard this, "Chairman, I'm afraid thisNo, the mainstream now is 40g hard drives. Moreover, young people have great demand for hard drives. "
After all, if you want to watch movies, the hard drive is too small.
Wu Junjun smiled, "Isn't there a CD-ROM drive?"
He pointed Referring to the list, "After all, we are a barebones system. If they feel that the hard drive is not enough, they can just spend their own money to replace it. "
After saying that, he sneered, "How big is the difference between 30g and 40g? Look at the forums now. It is generally said that 40g is not enough.
In this case, if they think it is not enough, they can change it to 80g or 160g. "
Lu Zhenyu thought about the same reason. It is not enough anyway.
Wu Junjun pondered for a moment, and then raised his eyebrows, "Lao Lu, why do you think so? Now laptops are all silver."
Lu Zhenyu gave him a strange look, pointed at the company's first laptop on his desk and said, "Chairman, we didn't compare at that time. Have you ever thought that silver looks the best? ”
When the appearance was finalized, the young college students in the factory were asked to vote on the color appearance. Young people over 70 all chose silver.
And this The voting results are consistent with their research on consumer notebooks in the market. This kind of bright metallic luster is the most suitable for young people.
It was Wu Junjun who made the final decision at the beginning, saying that there was no other choice. Young people who pursue cost-effectiveness will not have anyone buy their computers, so they might as well just produce silver ones.
Now let’s talk about this
He deeply doubted whether Wu Junjun had lost his memory.
Wu Junjun shook his head, "Lao Lu, let me ask you, objectively speaking, which is the best-selling notebook company in the world over the years?"
This Lu Zhenyu blurted out the question without even thinking about it, “Abby’s thkad. "
From a global perspective, this is absolutely beyond doubt.
"What color is thkad?" Wu Junjun continued to ask.
"Black. "
Lu Zhenyu paused, then frowned and said, "But, Chairman, our target group prefers silver. "
Wu Junjun nodded, turned around and sat next to Lu Zhenyu, "You are right, but this is the past view, and the aesthetics and interests of the target group will also change. ”
Lu Zhenyu could hardly resist the urge to roll his eyes.
Half a year
Changes have occurred
It’s a big joke in the world.
p>
Wu Junjun looked at Lu Zhenyu’s expression and knew what he wanted to say. He thought about it for a while, and then explained,
“My expression was unclear, and the young man’s The aesthetic taste has not changed, but as time goes by, they will find some disadvantages and make compromises. ”
Seeing Lu Zhenyu confusedWith a look in his eyes, Wu Junjun took the first Shenzhou notebook numbered 001 on his desk, closed the screen, pointed at the shell and said,
"Look, in half a year, my notebook What's the color of the shell?"
Lu Zhenyu took a closer look and his neck twitched.
The originally bright piano paint was now mottled, revealing the black base material inside.
Now it seems that it is indeed an ugly one.
He seemed to understand something.
This guy doesn’t want to save money on painting, right?
As expected, Wu Junjun’s words rang in his ears, “The so-called piano painting process now is actually Just spray paint on all four sides.
The paint will definitely peel off if it is worn every day." After that, he held his mobile phone in front of the laptop. Cover it with a scratch.
In an instant, the front cover of the computer became horribly mottled.
"Lao Lu, what if we let barebones suppliers directly use black injection molding particles?"
What about
Lu Zhenyu only I can say that the chairman’s move is really a genius idea
I just don’t know if consumers will scold them if they find out.
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