Chapter 689 Let’s call it iPhone

Chapter 689: Let’s call it ihone

Jiang Shangzhou knew very well that the boy in front of him looked sunny and handsome, but he had one set of evil ideas in his belly.

Qi Qingyun will use the power of PHS to drag down the entire market.

Having dealt with entrepreneurs every day, Jiang Shangzhou himself knew very well that their words and deeds were always based on their interests.

But Qing Yun waved his hand, "This junk technology like PHS should be eliminated, there is no doubt about it.

But Mr. Jiang, people want to be closer The need for communication will never decrease."

Seeing that Jiang Shangzhou was still a little stunned, Qing Yun stood up and walked to the whiteboard. He tapped the marker pen he had been playing with and said calmly,

"My plan is cheap enough."

Jiang Shangzhou rolled his eyes at him and said angrily, "Your mobile phone is cheap, but the mobile phone tariff is not cheap."

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Qing Yun blinked, "Guess, if Telecom is promoting PHS in such a big way, China Mobile and China Unicom will just sit around and watch the show?

Do they need annual assessment of state-owned assets? The M-Zone that was moved in March this year was completed. Guess what it was launched for?"

Before Jiang Shangzhou could answer, Qing Yun spread his hands and said, "Such a low tariff, isn't it just to compete with PHS?"

Of course, more people are required to read such books and read such papers.

He pointed at himself, "I should be the one who understands college students best in this industry. I can guarantee that as long as the price of a mobile phone is less than 500 yuan, which is the monthly living expenses of an ordinary college student, college students will definitely Choosing a mobile phone instead of a PHS enabled him to jump out of the book and look directly at the core supply and consumption issue of economics from a God's perspective.

Mobile phones. , the country has always adopted a license approval system. By 2003, only 48 licenses were issued to a total of 36 manufacturers. GS and CDA licenses were issued separately. 12 companies with dual licenses, such as Kejian, Konka, Bird, and Motorcycle, were issued In fact, the country has not issued a license since 2000. After all, the existence of PHS is reasonable at this stage.

Qing Yun turned around. , shrugged his shoulders, "You can't change it overnight, let consumers make their own choices. ”

Qingyun’s tk plan turns mobile phone manufacturing into a pure assembly activity, and a large number of new manufacturers will inevitably enter the market.

Jiang Shangzhou looked at him doubtfully. "What are the market rules?"

Everyone just votes with their feet.

If other manufacturers want to make mobile phones, they must find licensed manufacturers for authorization.

Qing Yun shook her finger when she heard this and looked out the window with a playful expression, "I know you consider the problem from a technical perspective. But this matter, you still have to respect it.Market rules. ”

He knows very well that Jiang Shangzhou is a very pure scholar-type official, but he does not understand economics.

Because of human nature, college students’ consumption concepts are not mature, and he will not Don’t think too much about the monthly usage fee.

Obviously, this will allow licensed manufacturers to make a lot of money just by collecting license fees every year.

Although he was accustomed to such a life in his previous life, it is obviously impossible for him to pursue an academic path in this life. Therefore, more often than not, when he sees an interesting sentence, he will combine it with his own reality and ask for advice. Shi Guangyong, who teaches on behalf of his teacher.

In his view, China is now a consumption-driven economic system. In this case, giving the choice to consumers is the best solution.

During this period, although he did not go to see his mentor Zeng Huixian in order to keep it secret, he still received a lot of guidance from Zeng Huixian through Shi Guangyong, a cheap senior brother.

When most people around him were there, he still received a lot of guidance. When everyone is using a mobile phone, even if his family condition is not that good, he will buy the mobile phone as a necessary thing in life. "

PHS is the benefit of telecommunications. There is an industrial chain behind it. If administrative means are forced to intervene, social resources can be saved, but consumption will actually be hindered.

When Jiang Shangzhou heard this, he did not dwell on this issue. Instead, he turned his mind back to why Qing Yun wanted more manufacturers to enter the mobile phone market, which was obviously a red ocean.

"You are planning to let those licensed manufacturers make money by just lying down"

Jiang Shangzhou didn't think Qing Yun was a retard, but as to why this kid did this, he didn't I really can't think of it.

Qing Yun smiled when he heard this, "You don't think that there is no need to borrow a license now, do you?"

After saying that, he spread his hands and said, "There are more, okay?" I can tell you clearly that the license is being borrowed by 47 manufacturers. Each company has a borrowing fee of 5 million yuan per year, and its annual revenue is 23.5 billion yuan.

And for every mobile phone they produce, they have to pay a network OEM fee of 50 yuan.”

He wouldn’t even know about it without checking the accounts.

Jiang Shangzhou was stunned when he heard this, and he pulled out a few of his beards, "How much"

Just by borrowing the license, he had a net income of more than 200 million a year.

Jiang Shangzhou thought to himself, no wonder he won’t make mobile phones anymore. If it were him, he wouldn’t make it either.

What’s wrong with sitting and collecting money

Qing Yun shrugged, “The license system established in Document No. 5 to protect the domestic mobile phone industry has brought about the sequelae That's it.

There are many companies that want to get involved in mobile phone production, but they have to get a mobile phone license.There are few licensed units, and this situation is doomed to the existence of OEM issues.

Some powerful manufacturers are blocked from the threshold, and some manufacturers with licenses are keen to make profits by reselling licenses to manufacturers without licenses, and there are countless attempts to borrow licenses.

The biggest reason why I haven’t started the mobile phone business is this. I have to wait for this year’s authorization to end, otherwise I will lose money. ”

He even responded to the cock and pigeon that the country had terminated the license and he reapplied.

Anyway, there was only a GS license, and he had to apply for a CDA license. , it’s not a troublesome process.

“Mr. Jiang, in fact, among the 36 licensed manufacturers, 10 foreign-funded factories are operating normally except for Yizhoudao Daba. Of our 26 domestic factories, only 11 are making mobile phones honestly, and the rest are doing the same thing, doing license business. "

Jiang Shangzhou frowned, pondered for a while, and pressed the call button on the table, "Xiao Hu, please come in." "

Qing Yun turned around and smiled at Secretary Hu who had just come in, and listened to the old man's arrangements, "Get ready. We will have a discussion with licensed mobile phone companies recently. "

After Secretary Hu went out, the old man threw the mouse on his seat in frustration and "played the piano randomly"

As the leader of the major project team, Jiang Shangzhou had to deal with Affairs are naturally very complicated, which means that he will always be able to look at each industry from the top.

Mobile phones, before entering the era of smartphones, were not considered a high-tech industry, so naturally. Jiang Shangzhou didn't understand the dirty tricks in this industry.

But after Qing Yun said this, Jiang Shangzhou suddenly understood what this kid was planning.

Pointing to the other side. On the whiteboard, the old man smiled, "I understand, because your solution makes it very simple to produce mobile phones, so after a large number of manufacturers pour in, tk's system will be spread over a large area, cultivating consumers' use Habit.

At the same time, the presence of a large number of mid- to low-end mobile phones has also greatly diluted the market share of foreign investment.

So, when your technology is iterated to maturity by African countries in the future and then returns to the domestic market, those manufacturers that adopt your turnkey solution will naturally have no cost advantage over you. will be eliminated by you;

And because of the previous melee, the market share of each foreign-funded manufacturer is not high. With a large user base accustomed to your system, you can become one in a short time. Domestic overlord. "

Qing Yun also laughed when he heard this, and gave the old man two thumbs up.

Jiang Shangzhou laughed, with a cheerful expression on his face.< /p>

Not only did he guess the plan of this guy who was privately called a bad guy by the senior management, but he also saw a technical path towards Qing Yun. He frowned and said, "Xiao Qing, do you think it is feasible to cancel the mobile phone license system?"

These words played into Qing Yun’s mind.

In the previous life, in July 2004, the country relaxed the approval of mobile phone licenses, but the excessively high threshold still caused frequent chaos in the market, and OEM moves still existed in large numbers.

The threshold of 200 million paid-in registered capital has discouraged many small and medium-sized manufacturers, and they have turned around and started selling illegal mobile phones and copycat phones.

If the threshold were lower, there would be no history of Huaqiangbei copycats, let alone fee-absorbing chaos.

Everyone is willing to do business formally.

When the number of people doing formal business increased, Huaqiangbei

Wen Chuchu said that it had ended its historical mission.

To put it more realistically, when there are enough manufacturers on the market, why don’t you try to reproduce black mobile phones

In order to ensure their profit margins, those small and medium-sized businesses have I won't kill you.

But for a moment, Jiang Shangzhou frowned again, "But how do you solve the problem of your brand positioning? You are always a low-end brand abroad. If this past is dug out by others, your brand's reputation will always be It will still be affected.

Chinese people may even think like this, why is it so cheap when you buy it abroad?”

Qing Yun laughed when he heard this. Smiling, "Isn't it enough to have one foreign brand and one domestic brand?

Moreover, I can also have one foreign company and one domestic company, each operating their own brand, so that no one can see the connection."

This kind of thing needs to be hidden from the general public for the first few years. When his high-end brand image is deeply rooted, it will be dug out later, and it may become a legend and anecdote.

Thinking of this, Qing Yun's bad taste came, "From now on, those in China will use the name Yanhuang, and those abroad, let's call them ihone."

Was drinking water When Jiang Shangzhou heard this, he immediately sprayed out a mist of water.

Fortunately, the old man had strong self-control and sprayed aside, and Qing Yun escaped the disaster of washing her face.

However, Jiang Shangzhou also coughed violently, and all the uncomfortable snot and tears came down.

Knowing that he had upset someone, Qing Yun quickly ran over and patted him on the back.

It took a long time before Jiang Shangzhou regained his composure and cursed "Nonsense"

It's not like he didn't know Apple's naming rules, "You're not afraid of a lawsuit either"

Qing Yun wiped the table with a paper towel and chuckled, "They don't produce mobile phones, so they are maliciously preempting them, okay?

As long as my phone comes out earlier than them, They can’t do anything to me.”

Besides, Apple applied for the iPhone trademark very early in the world, in 2001, but the approval time was generally very late, and it was Apple’s first time in 2007. It will only be approved after the mobile phone is launched.

In China, it was not until the end of 2013 that theapproved.

Qing Yun only needs to apply for the Chinese brand of i mobile phone in China, and then with the time advantage of the first launch of the mobile phone, he can reverse Apple's application all over the world.

After all, he is a loser.

After being explained by Qing Yun, Jiang Shangzhou suddenly felt that it was very reasonable.

That’s right. If we don’t produce mobile phones, why don’t you register a DER?

“Xiao Qing, sometimes you have to seize the time and take a long-term view”

Seeing Qing Yun stunned, Jiang Shangzhou, who wanted to cover up, glared at him angrily,

"Don't just see a mobile phone trademark, you must have a divergent awareness, Chinese Trademarks are also allowed, don’t let your Apple mobile phone trademark be registered by ae company.”

These words

Yundi Mao was suddenly enlightened, and he had to say that Jiang was still the one. Old and spicy

But after talking about the phone, both of them fell silent.

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