Chapter 996 In fact, he originally wanted to build a car

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Qing Yun originally wanted to find a coffee shop or teahouse or something, and invite her over to discuss things.

But when everyone heard that the hotel they were staying in was the Afang Palace Hotel (ps: now the New Great Wall Obstetrics and Gynecology Hospital), they immediately stopped working. Their eyes were bright and they all shouted to him to take them there. Long experience.

There is no other way. Anyone who has studied history will understand that the name "Afang Palace" has a lot of appeal.

What's more, this is a five-star hotel opened within the city wall, so the weight is very heavy.

Dacha City, where the Afang Palace Hotel is located, is the intersection of the East Street business district and the Jiefang Road business district. It was also the most fashionable area in Chang'an at that time.

At that time, the Afang Palace Hotel occupied a prosperous area, and it could be said that everyone in Chang'an at that time knew about it.

Sakura Japanese slave Wang Akihito and Chief Americak both stayed here when they visited Chang'an.

If you could go to Abang Palace to have a meal or chat in a bar, it would be the most memorable thing for the people of Chang'an at that time.

Under the guidance of Qing Yun, the group walked through the bustling streets and finally arrived at the eye-catching Afang Palace Hotel.

Yang Bingnan, who arrived first, has already opened a luxuriously decorated KTV box, which can also be used for karaoke and the like.

Everyone sat together, ordered various drinks and snacks, and were ready to enjoy this rare gathering.

Didn’t order wine.

This is not to say that good students should stop drinking, but because alcohol has its own social attributes.

Qing Yun's action of taking them to McDonald's today shows that he values ​​the friendship between them. If they serve wine full of command and obedience culture, it will only make the friendship between them sour.

Because, once it is served, you can only serve the rich first.

A few years later, maybe everyone will be holding wine glasses, but at this moment, they have just entered college, and they still have a strong bookish spirit.

Very good.

That's it...

The performance of these classmates made Emperor Yun, a bumpkin, want to scold him.

When Shi Guangyi and Gou Dan stepped into this luxuriously decorated KTV box, it was as if Grandma Liu had entered the Grand View Garden, and their eyes were not full.

The two of them looked around, full of curiosity about every decoration. Their fingers unconsciously rubbed on the smooth tabletop and soft sofa, and their faces were filled with admiration and novelty for this luxurious world. .

Huang Yingbin was leaning on the sofa, looking at their country bumpkins, and couldn't help but curled his lips and said jokingly: "I said, is this your first time in the city? It's like he has never seen the world before."

Shi Guangyi scratched his head, smiled, and responded: "No, we don't have the chance to come to a place like this. Of course we have to open our eyes. ”

GoudanHe also echoed, "That's right, the decoration of this place is more luxurious than the Hopu Hotel we stayed at last time."

Zuo Wangdao looked at Huang Yingbin's disdainful look and laughed. He shouted twice,

"Huang Yingbin, stop being so prude. I saw you when you just went to the bathroom. You looked at the crystal chandelier and it was almost blinding."

Huang Yingbin I rolled my eyes, but couldn't help but join in the discussion,

"But to be honest, I think American-style decoration in a place like Chang'an always feels a bit nondescript."

He felt that it was a bit of a waste of Han culture.

Zuo Wangdao shook his head disapprovingly, "It makes sense, but whatever, we are here to enjoy today, don't think too much."

There are too many of them, and They came by taxi, so naturally they didn't arrive together, but the time interval between them was not long. After a while, the atmosphere in the box gradually became lively.

The McBas naturally took the opportunity to start roaring songs.

As the waiter placed the last snack, Qing Yun tapped the table to signal everyone to quiet down.

He looked around to make sure everyone's eyes were on him.

"Actually, my card issuance plan is a three-step plan." Qing Yun's voice echoed in the box, and the atmosphere instantly became serious.

Li Yali covered her mouth and shouted, "Three steps?"

Everyone was stunned when they heard this.

In fact, all the students except Huluwa only knew that this was Qing Yun’s way of accumulating original funds.

When they agreed to help, they also wanted to make the youngest rich quickly.

But Qin Manman, Tang Qianying, and Chen Yue were all stunned.

Whether it was Qin Manman who knew about it from the beginning, or Chen Yue and Tang Qianying who were actually responsible later, they only knew that the card issuance plan had two steps.

Qin Manman suddenly realized that it was no wonder that her father and her three uncles said they couldn't see clearly and wondered what Qing Yun had in this plan.

Damn it, I’ve never finished talking about this thing.

"As you all know, in the first step, we issue cards at the entrances of universities and movie theaters and collect deposits to achieve pre-sales and quickly withdraw funds."

Qing Yun He continued, "This step is actually to accumulate original funds through a risk-free arbitrage model by betting that the number of people who "come back and return the card and refund the deposit" the next day is smaller than the number of people who "do not return the card."

That’s the step you think is meaningless.”

He raised his finger and shook it, “And the second step is drainage. Not many people know about this step.”

After saying that, he looked at Qin Manman and others. Everyone saw this and understood that this was indeed the truth.

Tell them the business model,None of them understood.

If nothing else, Zuo Wangdao wanted to know if this "drainage" was an abortion...

Qing Yun looked around at the people sitting around and knew that They were not familiar with business terminology, so they tried to explain it in simple language.

"You may have heard the term "website traffic", which is the number of visits to the website. This is the most commonly mentioned website now."

See you all Understand, Qing Yun began to say, "In the Internet era, traffic is like water, which can nourish our business. And "drainage" is the process of guiding water to our fields."

He paused to make sure everyone was listening carefully, and then continued, "By refunding the card issuance deposit, we are actually setting up a hook.

This hook can attract those refunders to join We established a penguin group in advance.

You may think that if you just join a group, what’s the big deal?”

Qing Yun smiled and shook his finger. , "There is a lot of knowledge here.

Once they join the penguin group, we can directly communicate with them through group messages, share information, and even promote products."

After everyone heard this, they didn't know how serious it was.

But I also began to gradually understand the importance of this drainage link.

Some people who have a business at home quickly realized that this traffic-draining link was a carefully designed customer acquisition strategy.

"The third step is to filter out those refunders who are imported into the enterprise group and are valid customers for us."

Gou Dan frowned when he heard this. , "What is an effective customer?"

He was a little confused.

Consumers who pay 5 yuan for a card and come back to return it after wearing it for a day have a personality trait of taking advantage of others.

Are there any "effective customers" among this group of people?

Qin Manman understands, but what is the difference between this and the second step Qing Yun told her before?

The original plan was to target the personality characteristics of these people, and then mass-distribute some selected products through Penguin, and then achieve long-term profits.

She acknowledged Qingyun’s model, which selected customers from the beginning. Selling through Penguin was much faster than sweeping the dormitories one by one.

But it has something to do with the current main business.

When the main business was mentioned, the empress narrowed her eyes slightly, and then she came to her senses.

She understood, it was indeed relevant.

However, Qin Manman was even more confused at this moment.

Did this stinky brother have a plan from the very beginning when he was still in high school?

Actually, at the beginning of the summer vacation, she and he did not immediately choose to enter the computer assembly industry.

During the initial brainstorming, that stinky brother even thought about building a car.

Because automobiles and traditional manufacturing are closely related, the product matrix and technical route of Hopu Holdings can be inherited from the past.

Of course, we didn’t start building cars right away, but we made bearings and the like.

Later this idea was rejected by Qing Yun himself, and he turned to computers.

In the beginning, this card issuance, in the final analysis, is just a money-making tool, whether it is the front end or the long tail behind.

Qing Yun, who caught a glimpse of her confused expression, knew what she was thinking and smiled, "The plan can't keep up with the changes. It will be adjusted according to the situation later."

Qin Manman Hearing this, she gave him a pretty roll of her eyes.

Well, she quite enjoyed what she was thinking, and he immediately knew what she was thinking.

As for what the card issuance plan is, she actually doesn’t care at all.

Qing Yun turned around and continued to talk to everyone, "Let's put it this way, the essence of the third step is to further refine the customer group formed in the second step.

Gou Dan blinked and interjected with a confused expression: "Old Qing, I still don't quite understand. Can you put it more simply?

How does your purification process work specifically? How do we judge who is a customer who pursues cost-effectiveness?"

Qing Yun glared at him angrily, "Don't interrupt, just listen to me."

He cleared his throat and continued, "Before saying this, Let me explain Yanhuang Group's brand strategy first, don't be impatient, this is the background premise of why the card issuance plan is still effective."

"My plan is that Yanhuang Group will only retain 8 in the domestic computer market. Brands."

Qing Yun raised her finger and listed them one by one, "We will have a dedicated brand for each field, including business, official affairs, education, young people, and women's fashion. One for each end, so that all consumer groups can be covered."

When everyone heard what he said, they felt that the idea was quite clear.

Zuo Wangdao nodded and said: "It's good. Different groups of people correspond to different brands, so that when everyone buys a computer, they can choose according to their own needs."

He seemed to have thought of something, but he was not sure.

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