Yun Emperor's eyes were as sharp as a falcon, and he was always observing and capturing everyone's subtle facial expressions and eye changes during the conversation.
When Wu Yihang showed a confused look, Qing Yun knew that his thoughts were spinning rapidly, looking for the answer to the question.
He smiled slightly, stopped talking about the plan, and signaled Wu Yihang not to be reserved and to speak directly.
He knew that Wu Yihang was a quick-thinking person, and being able to ask such a question showed that he had begun to think deeply about the feasibility of this plan.
As for whether it is right or not, it is difficult to say, but if you are willing to think about it, it is already good.
This group of old classmates are all freshmen who are still taking general education courses. Except for a few people who have dabbled in it in advance, any professional skills are nonsense.
Frankly speaking, they were not even qualified to doubt him.
However, humans are the most complex individuals in the world, and people have to admit that talent is sometimes completely unreasonable.
Those who are reasonable and can see the trajectory are not geniuses.
In the business field, sometimes intuition and smell are more important than book knowledge. They can often guide the direction at critical moments and determine success or failure.
At this moment, when everything is a blank sheet of paper, it is easier to see who is talented and who is Zhao Kuo.
"Old Qing, I have a question." Wu Yihang licked his lips, his eyes shining with curiosity,
"The eight brands you just mentioned, Will there be overlap between them? For example, young people’s computers and home low-end computers, education computers and home low-end computers..." Wu Yihang said faster and faster, "And... Lao Qing, Personally, I think it’s mainly about the low end you’re talking about. How low can it be? And which group do you mean by young people?
We are all young people, but because of family conditions and our own needs, , our choice of computers is different.
I mean, your eight brands are easy to confuse. After you launch them, we have no idea which brand to buy.
I am now a freshman, and what I have in front of me is the choice between three brands: mid-to-low-end and young people.
But if I were now a junior or senior, your brand would definitely be the best. There are both desktop computers and laptops, right?
I might consider business again at that time. After all, a computer will last at least three to five years, and it will span my growth. stage.
What I mean is, where are their boundaries? Will it cause cognitive barriers for consumers to choose?”
“Lao Wu, you mentioned it. This is a very good question." Qing Yun nodded approvingly, "This is indeed an issue we need to consider when positioning our brands. We must deal with the overlap and differentiation between brands. .
Our strategy is to avoid this situation through internal coordination mechanisms.
Each brand will have its own market positioning and target customers, and we will use market research to ensure that the boundaries between these brands are clear.
At the same time, we will also encourage healthy competition among brands to promote innovation and improve product quality. ”
The ktv karaoke machine is essentially a computer, so unplug the cable and plug it into the laptop, and the big screen will become a natural display screen.
Just influenced by It looked a little weird due to the limited resolution, but it didn't affect viewing.
After Chen Yue finished debugging, he opened a ppt and handed the infrared remote control to him.
The positioning and characteristics of the eight brands are clearly displayed above.
“First, let’s talk about the “low-end” issue. "Qing Yun pointed to a chart on the ppt,
"Low-end does not mean poor quality, it is more about meeting basic usage needs, such as surfing the Internet, document editing, watching videos, etc. Our goal is to make computers affordable for everyone, not to give everyone access to high-end computers. "
He pointed to another chart, "As for the young group, our definition is 18 to 25 years old. People in this age group usually pursue fashion and individuality, and they also have certain economic pressure.
Therefore, our "Youth" brand will focus on design and cost-effectiveness.
In other words, the young people targeted by this youth brand refer to those young people who love to pursue trends. In terms of design, I will focus on the trend. ”
“Now, let’s look at the differences between brands. "
Qing Yun switched to another ppt, "Each brand has its own core values and target customers.
For example, the "Business" brand emphasizes stability and professionalism, and is suitable for people who need to use computers for work for a long time;
The "Education" brand is more We focus on the compatibility of learning software and the integration of educational resources. We do not consider the needs of games at all, but focus more on ease of deployment. For example, on the computers in our high school multimedia classrooms, you can’t even think about playing games. Do you understand? ”
Qing Yun looked around at the students sitting around and noticed the complicated expressions of confusion and interest on their faces.
He knew that for these students who had just entered the university campus, For freshmen, the various subdivisions and positioning of the computer market are still quite unfamiliar areas.
Goudan interjected at this time, "I understand, it's like when we go to the supermarket to buy shampoo, there is anti-dandruff. Although they are all shampoos that are nourishing, nourishing, and color-protecting, they meet different needs. "
Qing Yun smiled and nodded: "Yes, that's the truth.
Brand overlap is indeed something we need to avoid. Our strategy is to design for each brandSet a clear market positioning.
We hope that through clear brand positioning, consumers can quickly find the right products according to their needs. "
"Look here," Qing Yun pointed to the diagram on the ppt, "we can distinguish these overlapping parts through specific product features and market strategies. For example, youth brands may launch more colorful, thin and portable laptops, while home brands may focus more on durability and home sharing functions. "
Gou Dan frowned thoughtfully when he heard this, and then asked doubtfully, "So, low-end is the lowest combination? Just to fulfill basic needs? "
His mind was a little confused, "But those low-priced computers... I mean, for example, Shenzhou Computer, its price is not much lower than other companies, it has the best configuration for the same price, and the same configuration It's the cheapest, so what's going on? ”
Although Gou Dan’s question contained a certain amount of confusion, it also hit the core issue that Qing Yun wanted to explain.
Qing Yun gave him a thumbs up and said frankly He said, "Gou Dan, you are right. There are only a few basic components of a computer, but just like the same ingredients can make dishes with different flavors, the configuration and design of the computer can also be based on different needs. Make adjustments. "
Qing Yun said metaphorically, trying to make this concept more understandable, "The low-end I define is the lowest configuration combination, which can only meet basic needs. But the market is not like this. The market is diverse.
Gou Dan bit his lip and asked doubtfully, "Old Qing, I really don't understand. A computer is just a few big pieces and some accessories put together. Logically speaking, it's nothing more than a computer." It is the arrangement and combination of these accessories.
What are you talking about about design, positioning, and needs? I can understand some of them. For example, if you don’t play large games and just do office work, you won’t need a very good graphics card.
But are there really so many kinds of people? For example, what is the difference between business and home mid-range? Is it just a difference in appearance design? ”
Gou Dan’s words resonated with the students.
In fact, in the eyes of many people, computers are divided into two categories, one can play mainstream games, and the other cannot. .
In their view, the so-called business, office, education and even women can be classified into the "no need to play games" category.
In this category. , in fact, there is no difference between the five major components of the CPU, motherboard, hard drive, graphics card, and memory.
There is actually no difference in appearance, but the classmate in front of them has a "design sense". "There is now an additional concept in the market.
As long as you don't play games and don't care about the appearance, you can take the computer at home and use it at home, and vice versa.
Qing Yun smiled slightly and picked up the remote control, switch to the next ppt, which shows charts of different computer usage scenarios.
“For business computers, we pay more attention to stability, security and professionalism.
For example, we will use more stable hardware components, provide more data protection measures, and even The design will also take into account the need for business people to carry computers frequently, making the computers more portable and durable." Qing Yun pointed to the image of business people on the chart.
“For home computers, we may pay more attention to entertainment performance, such as better sound systems, larger displays, and richer multimedia functions.”
Yundi Then he explained, "In addition, home computers may be more diversified in appearance design to meet the decoration styles of different families."
"It turns out it's just the appearance." Zuo Wangdao's sneer aroused everyone's attention. Notice.
Qing Yun rubbed his nose when he heard this, and smiled helplessly, "You may not know, but there are actually differences in hardware."
Zuo Wangdao chuckled twice. , "Definitely, for different brands of hardware, such as motherboards, of the same model, such as the 845 motherboard, the materials used by ASUS, Gigabyte, and MSI are better than other brands.
Even in terms of components, For the same Sakura Sanyo, Ruby, and Nichicon tantalum capacitors, the microfarads, accuracy, and voltage resistance of ASUS's tantalum capacitors are also higher than those of second-tier brands.
Their motherboards have high temperature resistance, high stability, and inductance. The effect is low, the precision is high, and the high-frequency harmonics are filtered well, so the price of the three of them is a little more expensive."
Unlike many male college students who will only restart it twenty years later, at the beginning of the century, it was DIY. When it became popular, boys at that time were very knowledgeable about computer hardware and software.
When it comes to which CPU pins do what, and which motherboard capacitor controls which functional area, they are completely memorized.
Qing Yun nodded and looked at him with a smile, "But what about the same brand? Why is it the same 845 series motherboard, but ASUS has at least 6 different types of boards?"
...
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