At this time, Qing Yun's eyes flashed with a smile, "Old Wu has good generalization skills, and the purpose of issuing cards is to build a private domain."
However, Wu Yihang was a little confused, "So... …What exactly is a private domain?”
Qing Yun, who was talking about the concept of his past life, rubbed his nose and could only admit that he was wrong.
He explained to Wu Yihang calmly, "The public domain, like forums and portals, is a public field of view, and anyone can see the information.
And the private domain The domain is the carrier of our own data asset accumulation. Through this channel, we can directly communicate with customers and output the information we want them to see. ”
Not accurate, but it makes sense. Combined with the previous discussion, it is enough for Wu Yihang to understand.
Wu Yihang rubbed his brows and digested it for a while, then asked the question, "I understand, but we rely on the penguin colony.
Although it is very convenient, this is an external The functions of the software may not meet our needs.
For example, Wangwang, which we use when shopping online at Taobao, can be associated with Taobao, but I don’t know if Penguin can do that. ”
No one is impatient.
A ruler is short, an inch is long. Wu Yihang is a business major, so it is normal for him to like to discuss such topics.
Compared to those who studied engineering and were in the late stages, Wu Yihang, the youngest student studying business, is a kind of immediate combat power that can be used after short-term training.
A father has nothing but blessings for his son.
Yundi expressed his appreciation for Wu Yihang's insight, "Well said, this is also a problem that we will solve in the later development of our own software. Don't worry, this software is in our plan."
p>Wu Yihang raised his eyebrows, "So what we have to do now is basically to divert traffic, right? First guide them to Penguin, then purify them according to what you said, and then filter out the ones who are most likely to buy Introducing the group into our own software?"
Qing Yun gave him a positive answer and motioned for him to continue.
However, at this time, Wu Yihang was at a loss, "How to purify it?"
'How to purify it? '
Faced with this question, Qing Yun did not rush to answer, but asked Wu Yihang, "What, Lao Wu, are you interested in this aspect?"
Wu Yihang nodded. , "It feels a bit interesting."
He smiled self-deprecatingly, "I am not like them who will be a technical person in the future, and I have no interest in that area myself.
You know, I prefer to deal with people, and this... private domain you are engaged in is quite interesting to me and I want to seize this opportunity."
Qing Yun nodded when he heard this. , and then winked at him, "I'm sorry, Lao Wu, I'm going to test you. What do you think is the group portrait of customers who buy low-end machines?"What?
e...that is, what are the common characteristics of their groups. ”
Everyone is used to this guy popping out a new word from time to time.
Fortunately, this word is also easy to understand. Qing Yun explained it a little bit. So he fooled him.
However, as a well-known entrepreneur, he also has the ability and status to invent new words at this moment.
Wu Yihang thought for a moment and answered, "The most typical one. They are the poor student group. They are currently limited by their financial strength and have no brand loyalty. They only care about cost-effectiveness, that is, they are a very price-sensitive group.
Qing Yun nodded, and then looked at him jokingly, "Now that the portrait has come out, it's just a matter of finding the method according to the picture."
So what do you think we should do to find these people among the people who have joined our penguin group because of card refunds?
There must be impurities among the entire refund crowd, those who have no spending power to buy computers at all, and those whose needs have already been met. "
Wu Yihang thought for a while and asked probingly, "Is it through some of their shopping behaviors to achieve identification?
Qing Yun laughed loudly, and then patted his shoulder, "Okay, I have prepared a type of item for you, stationery. What do you think you should do?" "
Wu Yihang's eyes lit up, and he began to talk about his thoughts excitedly,
"Stationery is a necessity for students. Through their spending and choices on stationery, we can Find out their spending habits.
For example, we can observe whether they tend to buy economical stationery, whether they pay more attention to discount information, or whether they pay more attention to practicality rather than brand when choosing stationery. ”
He continued, “We can publish discount information on some stationery through Penguin Group, set different prices and grades, and see their reaction.
Those consumers who are more price-sensitive may choose lower-priced options or wait for more discounts.
If they pay attention to the lowest price for a long time, it should be more in line with what you said about those who do not have the spending power to buy computers, while those who choose higher-end stationery are more in line with those whose needs are met. "
At this point, Zuo Wangdao interjected, "No...Old Wu, you are not afraid of manslaughter. Such a simple and crude division will definitely not be accurate. "
Wu Yihang shook his head, "Don't be afraid, because we have screened out the potential customers who are most likely to be interested in our low-end machines.
This can lock in the first batch of users as quickly as possible.
For those that are omitted from this batch, we can also sell them to those who are willing to take the bait by publishing messages in the penguin group.
Then..."
At this point, Wu Yihang suddenly froze and turned to look at Qing Yun,
"Youngest...I think ...This logic seems a bit questionableQuestion. "
Wu Yihang frowned and thought for a while, and then said, "I originally wanted to say that we can attract this group of consumers through targeted promotions and preferential activities, further collect their feedback and preferences, and then Continuously optimize our products and marketing strategies.
But, maknae, what we sell is computers!
There is no problem in using a computer for three to five years.
Moreover, the buyers are those who are in demand for low-end phones, and their replacement cycles are likely to be longer than ordinary people. So what is the point of establishing our private domain?
Expect them to buy our other products, such as mp3? They probably don't have the spending power. ”
Yundi smiled when he heard this.
Wu Yihang’s concerns are reasonable. He took into account the particularity of consumers in the low-end market and the private domain operations in this type of customer group.
This concern also reflects Wu Yihang’s own understanding of the characteristics of the low-end market, and also touches on a core issue in private domain operations: how to continue to stimulate the purchasing potential of users with low spending power. And ensure the long-term value of the private domain.
I have to say that this Wu Yihang is still somewhat talented.
But...it needs to be suppressed a little.
Because. He knew very well that Wu Yihang, who studied liberal arts in high school, had a somewhat out-of-touch and impetuous personality.
A common problem among liberal arts students.
But sometimes, this kind of romantic personality is also a problem. There are benefits, it just depends on how to use it.
“Old Wu, there is a big taboo in the workplace, don’t question the leader easily. ”
While speaking, Emperor Yun, who had been smiling all the time, quietly turned serious.
Before Wu Yihang could react, Qing Yun quickly asked,
“Did I just tell you that I prepared a type of item for you called stationery? "
Wu Yihang, who had always been friends with Qing Yun, was not happy when he heard the words "Don't question the leader."
But when Qing Yun said this, But he interrupted his thoughts and asked doubtfully,
"What happened to the stationery? Is it really stationery? I thought you were just making an analogy.
When did Yanhuang Group have stationery? "
Qing Yun put away a cigarette without comment, and then said, "There is a key piece of information that you don't have.
Do you still remember that I endorsed a stationery company called Chenguang after I won the top prize in the college entrance examination?
Some time ago, I acquired it and became its major shareholder. ”
When everyone heard this, they immediately remembered what Chen Guang was, and then they all carefully glanced at the expressionless Qin Manman over there.
Their memories were destroyed. Awakening, they remembered Qing Yun's previous endorsement and the incident with Chen Guang.
Qing Yun did endorse Chen Guang after he won the title of champion.
And then because of Su Caiwei's incident. ,In order to please Qin Manman, the young princess of Hopu Group, Chen Guang made an official announcement to cancel Qing Yun's spokesperson status, and even sought endorsement fees from Qing Yun.
The result...
Now that I think about it, I can’t help but sigh.
It seems that as the old saying goes, when a couple quarrels, remember to make peace and not break up, otherwise it will not end well.
Qing Yun’s words were like a breeze, blowing away the fog in Wu Yihang’s heart.
"Old Wu, this is the information gap. You and I are good friends and brothers. Our communication should be without obstacles, right?"
There was a hint of emotion in his words. A hint of playfulness seems to remind Wu Yihang that even the most intimate relationship may lead to misunderstandings due to information asymmetry.
Before Wu Yihang could answer, he continued, "If you had asked me one more question just now, would this information not be as bad as this one? And would the derivation you made be in another direction? ?”
Wu Yihang had no choice but to nod.
Qing Yun knew very well that this guy was definitely dissatisfied.
Hitting Wu Yihang with his knee, Emperor Yun smiled, "So, based on the relationship between us, there are such flaws in communication. You said, assuming your leader is not me, but Will you be scolded by people outside?"
Wu Yihang was just about to say how he knew, but suddenly he understood.
What he just did is indeed a taboo in the workplace.
The reason why he dared to speak harshly was because the person sitting in front of him was his friend Qing Yun.
If it were anyone else, his questioning might be seen as disrespectful or immature.
If this happened and he entered the workplace after graduation, he would definitely be like the idiots his parents in the state-owned enterprises said, and he would end up working at the grassroots level for the rest of his life.
Sweat broke out on Wu Yihang's back.
...Recent transcoding has been serious, which makes us more motivated and updates faster. Please use your little hands to exit the reading mode. Thank you