Wednesday, January 5th.
Chen Kangtuo and Hao Qiong were sitting in the coffee area of Moyu Internet Cafe, each holding a laptop and typing quickly on the keyboard.
Both of them seemed to be full of ideas, and their fingertips were constantly busy. Only occasionally when they were sorting out their thoughts did they have time to stop and pick up the coffee on the table and take a sip.
The two of them are making plans for a haunted house.
During this period in the United States, everyone’s experience was like a dream, just a nightmare.
The "Foggy Mountain" State Mental Hospital is the site of an abandoned hospital and is also known as the scariest haunted house in the world.
In these five days, the tourist team experienced this haunted house completely "a few times", and the bitterness was simply indescribable.
The impression is so deep, so many insights. Even in recent days, when dreaming every night, I can often "get some new insights" and "relive some blurred memories."
So, after returning to Jingzhou, Chen Kangtuo and Hao Qiong were full of humanistic thoughts and couldn't wait to write down their travel experiences and use them in charge of the haunted house project.
However, it is not a copying, but a critical absorption.
I wrote all day yesterday and all morning today. Under this efficient working mode, the basic plan has almost been written.
"Come on, let's fight." Chen Kangtuo suggested.
Two people sent each other the documents written in their notebooks.
From the time they came back to now, the two of them haven’t had much communication, mainly to avoid their ideas from interfering with each other.
Two people each come up with a plan. After full discussion, the best results can be achieved by combining the two plans.
Of course, both of their plans have a consensus, which is the general direction of the construction of the haunted house that Mr. Pei once proposed.
Mr. Pei’s opinion must be the core standard and cannot be violated.
"Let the brave people have nowhere to spend money, and let the timid people stay away", these are Mr. Pei's original words.
After Chen Kangtuo and Hao Qiong understood the standard process, they roughly summarized the following two key points:
Open three projects, and the degree of horror will increase step by step;< /p>
Through discounts and refunds, charge less to the brave and more to the timid.
In this way, it can not only ensure the reputation of the haunted house, but also ensure the profitability of the haunted house, while taking into account different customer groups.
It’s just that the two of them never had a good idea about what kind of project they wanted to do.
That’s why we need to go to some successful haunted houses to get materials.
Now that we have the materials and the scares, the key lies in the specific plan.
The two people finished browsing each other's plans.
Chen Kangtuo was a little surprised: "It seemsIt turns out that we agree on many aspects. Maybe it’s because we have both worked in the game industry, so we are used to using game thinking to solve problems? "
Hao Qiong nodded: "Well, maybe so." ”
There are several points in the two people’s plan that I couldn’t help but think of together.
The first project is not very scary and is suitable for multiplayer social games.
Chen Kangtuo's idea is to make a more classic horror escape room, while Hao Qiong's idea is to change the gameplay of "BEQUIET" and make it a real-life version of "BEQUIET"
< p>Of course, neither of them have a very good idea so far, they just have a simple general direction.The second project is moderately scary and is used to transition to the third project. , basically a single-player game.
The venue for this project can be small, but the horror effect will not be bad. Only those who pass this project are qualified to challenge the third project. < /p>
The two people have the same view on this project, and they both use a narrow space of a few square meters or more than ten square meters for a single experience.
But Hao Qiong made an additional point, that it can be used. It is made of a container. The interior of the container is decorated with various scenes, and pulleys are installed underneath, so that several different items can be adjusted at any time, so that players cannot guess which item they want to experience.
Third. A project with the highest level of horror, dedicated to restoring everyone's experience in the "Wushan" mental hospital.
However, the plans given by the two people are not very similar to the routines of the "Wushan" mental hospital. Same.
Most of the current haunted houses are not so perfect in terms of rhythm.
Some small haunted houses in China are basically just one route, from beginning to end. If you want to leave in the middle, there is no extra exit, so you have to bite the bullet and continue walking.
But fortunately, there will be no staff interaction in this relatively simple haunted house, and the scares are not that strong, almost all of them. Everyone can complete the journey.
As for larger haunted houses, the process is longer and the level of scares is higher. Enough safe exits must be left. Once tourists can no longer persist, they can go there at any time. You can leave through the safe exit.
Of course, you must also install enough surveillance to observe the status of tourists in real time.
Super large haunted houses like the "Whishan" Mental Hospital. Naturally, more safety exits must be arranged, and staff must be on standby to usher out tourists who can't hold on.
But after visiting this haunted house, the two of them had something in common. Thoughts: Most people can’t endure this haunted house, it’s such a waste!
In fact, the challenge of the haunted house did not go well on the first day everyone went there.
Bao Xu and Hao Qiong did not go well. The two of them persisted for less than ten minutes before retreating. The ones who lasted the longest were Lin Wan and Li Yada, who persisted for more than twenty minutes.
Of course, Li Yada was completely forced by Lin Wan.It was only because of procrastination that she persisted for so long, otherwise she might have retreated as soon as she entered.
According to everyone’s observation, this reaction is not unique.
After most tourists bought the tickets, they were frightened just after watching the short film that exaggerated the atmosphere in the waiting area, and they couldn't stand it not long after entering the door.
Chen Kangtuo and Hao Qiong agreed that this was a pity.
It would be such a waste to put so much effort into building such a terrifying haunted house, but to turn away more than half of the tourists before entering.
As the saying goes, pigs must be fattened before they are killed.
Just like a game, if you make a game that suffers, some people will be persuaded to quit at the first level. This is normal, but if more than half of the people are persuaded to quit at the first level, That can only mean there is a problem with the difficulty setting.
The difficulty should be gradual. Even if the players suffer, the level must be controlled well and they cannot really be tortured away.
If your own haunted house mindlessly copies the routine of the "Woghan" Mental Hospital, there will only be one result, that is, no one will care about it.
Because the "Wisty Mountain" Mental Hospital has gained a reputation as the most terrifying haunted house in the world, and its customer flow is guaranteed.
As for our own haunted house, which is built on the outskirts of Jingzhou, it is not famous in itself, and it is impossible to attract tourists from all over the world for the time being. If the threshold is too high, it will definitely not be able to recover the cost.
So, every tourist is important.
Chen Kangtuo and Hao Qiong each came up with some solutions.
Hao Qiong’s plan is to sell tickets that can be entered multiple times while deliberately lowering the initial level of terror.
In the early stages of the process, arrange some links that are more fun but less scary, and try to find ways to keep tourists here first.
At the same time, each ticket can be entered multiple times, and the ticket price can be set higher. This is equivalent to giving tourists a certain buffer time to calm down before entering the challenge.
This is what Hao Qiong and the others did in the United States. In fact, the first time was very scary. I couldn’t remember what I was playing, and I was in a state of complete confusion.
But when you enter later and have certain psychological expectations, the haunted house becomes interesting.
But normal tourists will not be able to queue up again, pay for tickets again, and suffer for the second time, so they will naturally not be able to experience this feeling.
So, Hao Qiong thinks that the tickets can be directly set up for multiple entries.
In this way, even if some tourists are temporarily scared away, since the tickets still allow re-entry, after a while, their mentality will calm down and they will come to play a second time.
In this way, you can gain a group of repeat customers.
Chen Kangtuo’s plan is to design the haunted house as a circular route, with a safe house in the center.
After passing each small stage, players can enter the safe house to rest and adjust their emotions.
Most people can’t stand walking in a haunted house for more than an hour at a stretch like the “Woghan” Mental Hospital, which means that most people can’t finish browsing this haunted house. The whole journey.
This can be said to be a serious waste of resources.
So, Chen Kangtuo thinks that some in-game practices can be used to solve this problem.
Many horror games have settings such as "save points" and "safe houses", which are designed to allow players to take a rest and relieve their tension before continuing. Advance the subsequent process.
So, Chen Kangtuo thinks that the safe house mechanism can be added to the haunted house, so that players can constantly adjust their mentality during the game and not be easily scared off.
Although the two people's plans are different, they do not conflict and can completely coexist.
After reading Chen Kangtuo’s plan, Hao Qiong was a little worried: “With this arrangement, will our haunted house be cleared quickly? If tourists can clear it in one go, they will definitely not come back again. Is it the second time?”
Chen Kangtuo shook his head: “I think the ultimate purpose of the haunted house is not to scare tourists so much that they cannot pass the level. , no matter how good and scary your subsequent process is, what’s the point?”
“If you allow tourists to complete the process, there will naturally be many opportunities to scare them.”
"In fact, regardless of whether tourists have completed the entire haunted house, there is a high probability that they will not enter the same haunted house again."
"If most tourists are scared off at the beginning , then their evaluation of the haunted house will definitely not be very high, which is not conducive to building a reputation. Other new tourists will probably be persuaded to leave after seeing the reviews and saying that the haunted house scares people away from the beginning. ”
< p>"In this case, finding a way to let tourists play for a while, step by step, and leave some deep impressions and thoughts on them will be more conducive to us building a reputation and attracting new tourists."Hao Qiong thought. After thinking for a while, he nodded: "Well, that's the truth."
"Then, should we report the progress to Mr. Pei first, or should we come up with detailed plans for each project first?"
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Chen Kangtuo said: "It is certainly impossible to come up with all the detailed plans at once. The first and third projects are both relatively difficult to design. They occupy a large space and have complicated gameplay, so they need to be considered in the long term. "
"For these two major projects, we will first set aside a rough space and recruit people while we work on it slowly."
"The second project is made up of many people. It consists of two small projects, which are relatively simple and easy to implement. Let’s roughly finalize the second project first, and then show the entire plan to Mr. Pei.”
”After Mr. Pei nodded, We can start construction, and during the construction of the second project, we will slowly consider the first and third projects.”