"Okay, that's all the content of this press conference. Once again, I would like to express my heartfelt thanks to everyone for coming!"
"Please exit in an orderly manner and you can receive free tickets at the entrance. Small gift. ”
“If you are interested in this phone, you can log on to the official website of OTTO Technology to order, and the staff of Headwind Logistics will deliver it to your door as soon as possible!”
p>Chang You looked at his watch and saw that the time was successfully controlled within an hour. He couldn't help but let out a sigh of relief and prepared to step down.
However, he had just walked halfway when the people below started shouting.
"Is this the end?"
"You haven't said anything yet!"
"If you tell me more in detail, I want to buy it!"
"Stop shouting, hurry up and place an order on the website, we are late and out of stock!"
The audience was in chaos, shouting about anything, Chang You always remembered Mr. Pei insisted on keeping the press conference within one hour, so he ignored the strong requests of some people and stepped down from the stage to forcefully end the press conference.
Many quick-responsive people in the audience have already taken out their mobile phones to log into OTTO Technology’s website and started ordering.
There are only a thousand units, and they will be gone if you arrive late!
You know, this is not just competing with the people at the press conference, but also the 20,000 to 30,000 viewers on the live broadcast website!
Those who were not very interested in mobile phones began to exit in an orderly manner and went to the door to receive free gifts.
However, judging from the number of people leaving, it seems that they only accounted for about two-thirds of those who attended the conference.
There are still many people who have no intention of moving at all!
Obviously, most of the people who came to this conference are loyal Tenda users. Many aspects of their daily lives are closely related to Tenda's industry. Their desire for this mobile phone is much higher than the average. ordinary consumers!
Therefore, the proportion of those who stay and rush to buy is particularly high!
Pei Qian was sitting in the corner, anxious when he saw this scene.
Let’s go! What are you doing all here?
Pei Qian looked at the buddy on the left and saw that he was tapping the screen with his fingers flying up and down, quickly filling in the delivery address on the OTTO Technology website, and then confirming the payment, all in one go.
After the payment was successful, this guy couldn't help but clenched his fist: "YES! Got it!"
Looking at other people, it seemed that they were doing the same thing!
Think about it and you will know, what could these people staying at the press conference be doing? Of course they are all panic buying!
Pei Qian wanted to grab their hair and shout: "Don't buy it! Don't buy it!"
However, the situation seemed to be out of control...
< p>Pei Qian quickly opened his mobile phone to log in to the OTTO Technology website, and clicked on the OTTOE1 mobile phoneGo to the product details page and see the remaining stock number above.327!
Refresh again, 116!
Refreshed again, sold out!
As the "Sold Out" label appeared, Pei Qian heard a burst of "Fuck" exclamations instantly echoing in the venue.
"Is this the end?"
"It's seconds! I just filled in the address!"
"On the importance of hand speed..."
“I’m so happy I got it!”
“Is there anyone willing to transfer it? I’ll add money! Please transfer one!”
Some people have already started selling it! The price has been increased.
Pei Qian almost wanted to vomit blood, what the hell is this!
It’s crazy, it’s crazy. These thousand mobile phones were originally planned to be piled in the warehouse until the next billing cycle. However, within two minutes of the launch of the press conference, they were all sold out!
This also includes the time everyone spends typing on the screen. If you don’t have to fill in the address, I’m afraid the time to sell out will be faster.
Everyone reluctantly prepared to leave with sweet smells in their mouths.
"Hungry marketing! Do it!"
"What can you do with a thousand units in stock? I'm so angry!"
"Damn, I should have known better. I went to the website to check out the stock when it was first announced at the press conference, but I didn’t react!”
“When will the stock be replenished?”
“I’m just thinking about money. I’m sorry, what’s wrong with mobile phone manufacturers these days, do they have to engage in hunger marketing to sell anything?”
Pei Qian was forced to leave the show, feeling miserable in his heart.
It’s really not hunger marketing!
I am indeed hungry, but I have no intention of marketing!
I planned to produce a thousand units, but I only made a small loss, but you all started buying them one by one. I didn’t expect this!
Now that you have bought all the goods, I haven’t complained to you yet, but you have complained to me first? ? ?
Pei Qian was absolutely furious.
So...what should we do next?
Pei Qian kept worrying.
As soon as he walked to the door, a staff member saw Mr. Pei and pulled him aside quickly.
"Mr. Pei, come quickly, Mr. Chang is waiting!"
Pei Qian was dragged to the preparation room next to the venue with a confused look on his face, but as soon as he entered , and heard a "bang" sound.
Fireworks and ribbons were flying in the air, and it seemed... there were also champagne corks?
Chang You held champagne, and employees of OTTO Technology gathered around and applauded warmly.
"Mr. Pei, the mobile phone launch conference you arranged is a classic marketing case that has never been seen in the entire mobile phone industry. It will definitely go down in history and be learned repeatedly by major mobile phone brands!"
p>“By raising prices first and suppressing them first, we raise prices and prepare stocks at the beginning to arouse consumption.to attract the interest of readers, and then create a sense of tension about the scarcity of stocks; and then talk about all the advantages of mobile phones within five minutes, instantly detonating the audience and forming a hot spot for online communication; and finally talking about the shortcomings of mobile phones, which reflects the determination of our company. While having an aggressive attitude, it also firmly captures the hearts of target users and greatly strengthens their purchasing power! ”
“I really didn’t expect that one thousand mobile phones were sold out just after the press conference, which shows that OTTO Technology’s strategy of entering the high-end market has achieved initial success! ”
“All of this is inseparable from Mr. Pei’s wise guidance! "
Amidst the warm applause, Pei Qian was already a little drunk even before he drank the champagne.
What do you mean that all of this is inseparable from my wise guidance? What do you mean? Does this pot belong to me?
“Look, Mr. Chang’s video has gone viral! It’s going viral everywhere on the Internet, and many people are still learning it! ”
“Our mobile phones are also popular, and many people in the digital circle are discussing it! ”
“The first batch of technology media have all given away mobile phones, and their review videos are expected to be out in three or four days. ”
“What the hell, someone has already resold it on a second-hand website?” Isn't this too fast? Just grab it and resell it. Are scalpers sneaking into our press conference? ”
“No way, the press conferences all randomly give away tickets, and they are all given to customers of Tenda’s other businesses. They must have happened to encounter scalpers. ”
“Don’t forget that there are still live broadcast users. Maybe there are scalpers mixed into the live broadcast room. ”
While everyone was excited, they also discovered some things that made people unhappy.
Sure enough, as long as there are limited items, scalpers are like flies, chasing them away. I can’t get rid of it, it’s disgusting.
Less than ten minutes after the press conference, people were already selling it at high prices on second-hand websites. This speed caught OTTO Technology’s employees off guard.
< p>Chang You poured the champagne and said with emotion: "This is the duality of pink and cow. ”“Perhaps the fan did intend to use it for himself when he bought it, but he found that he could sell it for another three hundred, five hundred or even one thousand more without paying any price. Naturally, he bought it for himself. Thinking of reselling. "
"There is nothing we can do. This kind of thing is difficult to avoid. We have relatively few stocks. Some people are willing to pay more to buy it. Those who grab it are willing to pay more to sell it, and we can't stop it. ”
“Anyway, don’t worry about it for now, let’s raise a toast to celebrate!” "
Some employees have helped distribute the champagne to everyone's hands, and of course Pei Qian also has a glass in his hand.
"Here, cheers! "
In the warm atmosphere, Pei Qian raised his glass and drank it in one gulp, speechless.
"We must stop the scalpers at all costs! "Pei Qian said resolutely with a stern face.
The mobile phone launch conference was all sold out just after it started. He was already very unhappy.
Now that I heard about scalpers, I’m even more unhappy!
What Pei Qian hates the most is scalpers, a group of blood-sucking worms. He would rather not lose money himself than let these scalpers make money!
When "Sea Fortress" sold limited edition firearms, Pei Qian was disgusted by scalpers once. That time, Pei Qian gritted his teeth and would rather make more money than to stop scalpers from reselling.
It turns out that watching scalpers suffer is more enjoyable than losing money!
Chang You, who had just taken a sip of champagne, was shocked when he saw Mr. Pei's gloomy face.
Oops, I seemed to have said the wrong thing just now!
With Mr. Pei’s jealous character, how could he turn a blind eye to scalpers?
Just now, I said "don't worry about it for the time being", which really made Mr. Pei angry. Otherwise, why would Mr. Pei look at me gloomily and with a very dissatisfied expression?
Moreover, this expression seems a bit complicated?
This further illustrates the seriousness of the situation!
Chang You hurriedly said: "Mr. Pei is right! Stop scalpers at all costs! ... Uh, how to do it specifically?"
"I understand, Mr. Pei. , you hope to be able to mass-produce it immediately and directly guarantee the spot supply, so that scalpers can’t speculate on it, and it’s all in your hands!”
Pei Qian: “…”
< p>Is mass production okay?You think I don’t earn enough!
But I have to say that Changyou’s idea is the normal one. The mobile phone launch conference was a great success, and the sales were immediately sold out at the launch conference. Obviously, it should be supplied and mass-produced immediately?
How can there be any reason in this world not to make money?
Pei Qian was speechless and choked for a moment. Yes, if the mobile phones are sold out, they must continue to stock up, otherwise the system will not be justified.
Since you have to stock up, you will definitely sell it, and you will definitely make money by selling the goods. If you don’t stock up enough, you will be robbed by scalpers, which is very disgusting. If you stock up too much, won’t you make more money? ? ?
Pei Qian was completely speechless.
How could things become like this!
"Uh, Mr. Pei?" Chang You was a little surprised to see Mr. Pei deep in thought.
If mobile phones are so successful, wouldn’t it be enough to spend as much money as possible to mass-produce them? What is there to hesitate about?
Could it be that... Mr. Pei has triggered the state of "thinking in good times" again?
Pei Qian was very worried and could only choose the lesser of two evils.
It is a fait accompli that mobile phones are popular. Now we can only find ways to stop losses and sell less of this mobile phone while eliminating the influence of scalpers as much as possible.
Perhaps we can adopt the model of "Sea Fortress" at that time, determine the credit value for each customer, use the credit value to determine the priority of purchase, and then sell limited quantities every month or week...
But then I thought about it, no!
This model also has huge hidden dangers. "Sea Fortress" fooled itself back then!
At that time, players could not get limited weapons, so many people went crazy to buy Fire Qilin in order to increase their credit value. As a result, the revenue of "Sea Fortress" still skyrocketed!
The same is true this time. If mobile phones are sold in this way, consumers will spend their money on other businesses of Tenda Industry and try every means to improve their credit value.
You still earn a lot of money, but the hidden dangers are even greater!
So far, the popularity of "Sea Fortress" still shows no tendency to decrease. Players are extremely sticky, and a large part of the reason lies in this consumption model.
Pei Qian is desperate, this is a dead end!
In order not to make these scalpers cheap, can we only mass-produce them with tears?