As for the current situation of the managed gym, Pei Qian only has four words.
Unacceptable!
Obviously, all the regulations have been posted at the door, these fitness instructors have obviously been prohibited from soliciting customers, they have obviously set such unreasonable prices, and they have bundled them with Moyu takeout...
Even the customers of the original gym have moved to other gyms.
Why are there so many customers? Why!
Pei Qian was very dissatisfied and wanted to find Guo Licheng to find out.
Guo Licheng had just finished teaching a student. When he saw Mr. Pei coming in, he hurriedly greeted him.
"Mr. Pei!" Guo Licheng was filled with a smile.
Don’t you have to smile? The gym used to be empty and no one showed up. Guo Licheng could only sit in the rest area except for practicing by himself. It was very boring.
What now? There's work to do!
For the first time, Guo Licheng felt that having work to do was actually something worth being happy about.
When he was working in other gyms, his daily classes were almost fully booked, but this gave him a feeling not of enrichment, but of exhaustion.
This fatigue mainly comes from three aspects:
First of all, personal trainers mainly play the role of supervision and companionship during the training process. After customizing the training plan for the students, Keeping an eye on the student, he must do as many bench presses or as many sets of fixed movements. As the student gradually becomes familiar with it, the personal trainer just stares from the side. It is purely physical work rather than technical work, and there is not much achievement. feel.
Secondly, personal trainers must always bear the mental pressure of selling classes during their work.
Finally, because the schedule is very full, the coach himself does not have time to work out. He can only wait for the gym to get off work in the evening and practice for more than an hour. The diet may not be well guaranteed, and it will become worse over time. Feeling tired.
But now, the fatigue that Guo Licheng once felt has completely disappeared!
This model of a managed gym does not completely ignore the customers, but provides flexible teaching, helping the novices to correct their movements when they get started. After the novices have fully adapted, the coach does not need to stand aside. .
In this way, the time saved by the coach can be used to guide others, or to practice and take a rest himself.
At the same time, there is no need to consider how to sell the course, and there is no excessive interest relationship with the students. The coach can guide customers without psychological burden, and customers do not need to be wary that the coach is here for promotion. The relationship between the two will be much harmonious.
Coupled with the fact that Moyu Takeout provides fitness meals and the managed gym does not allow overtime work, these coaches all get sufficient rest. The work is no longer painful and they can better enjoy the benefits of fitness at work. The happiness you bring yourself.
So, Guo Licheng and the coaches are all full of energy and motivation.
After I finish practicing, I have nothing to do.Then I thought about how to provide better services to customers and enthusiastically guided the newcomers.
Of course, Pei Qian cannot see this information for the time being.
He could only vaguely feel that Guo Licheng's complexion seemed to be better and his mental state had also improved.
Pei Qian is obviously more concerned about the profitability of the gym now.
"Why are there so many people in the gym? Didn't I say that you are not allowed to do marketing to attract people? So where do these customers come from? They can't just come to the door by themselves, right?" Pei Qian's His expression was wary.
Guo Licheng was a little confused: "Mr. Pei, we really didn't do anything. They really came to our door by themselves."
"Isn't this what you expected? "?"
Pei Qian looked confused: "?"
Guo Licheng explained: "It's mainly because of the sign you put up!"
p>"What happened to the notice board?" Pei Qian instantly felt something was wrong.
Guo Licheng explained excitedly: "Your sign is so special!"
"We thought this sign would cause trouble to customers." Unexpectedly, the effect of dissuading people to quit was just the opposite. Not only did they not persuade people to quit, but they attracted a group of people!”
“There were students from Handong University who passed by our store. Although they were persuaded to quit by the price, they were not persuaded to quit!” I found the content on the notice board very interesting, so I took a photo and sent it to my classmates.”
“The rules of our gym impressed these people, so it quickly attracted a group of young people. "Of course, the vast majority of people are just watching and don't intend to consume, but there will always be some customers who are not sensitive to price who will come to experience it, that is, currently These customers!"
Pei Qian froze.
Only then did he realize that he seemed to have made an empiricist error!
In the past, Moyu Internet Cafe put up a notice board at the door, which did have an immediate effect. For a long time, everyone left after seeing the price, and no one paid attention to Moyu Internet Cafe.
Later on, Moyu Internet Cafe became popular mainly because of Chen Lei, and Chen Lei was attracted to be the resident singer mainly because of Zhang Yuan and had nothing to do with Billboard.
Therefore, Pei Qian always felt that placing the sign at the door was a good way to dissuade customers.
But now he suddenly realized that the content of the notice boards at Moyu Internet Cafe and the gym were different!
The price is written on the notice board of Moyu Internet Cafe, including the price of Internet access and the price of drinks. After seeing it, customers will only have one feeling: it is expensive, not novel, and completely useless. ** to share or spread.
But the billboard for managed fitness shows a fee model, which is not only expensive, but also includes bundled sales of fitness meals and mandatory fitness plans.
After seeing this, the first reaction of customers is not that the price is very expensive, but that it isThis pattern is very interesting!
Because that’s not what other gyms do.
Such a unique regulation will certainly trigger discussion, and some curious people will naturally come to take a look.
In other words, there is no problem with the sign at the door of Moyu Internet Cafe, but there is a problem with the sign at the door of the managed fitness center, and the problem is huge!
Pei Qian's face turned pale when he realized his mistake. He was silent for a moment and said, "Take down the sign."
Guo Licheng thought for a while: "Mr. Pei, Are you saying that the news has initially spread and the purpose of attracting nearby customers has been achieved. Remove the billboard to further attract more customers?"
Pei Qian: "..."
It doesn't work either to sway or to withdraw, so what the hell is going on!
Pei Qian decided not to dwell on this issue anymore, and said with a hint of melancholy: "So...you didn't tell me that the gym was going to turn a profit, right?"
Guo Li Cheng was stunned for a moment, then shook his head: "Turn losses into profits? Mr. Pei, you are too optimistic. Where are you?"
"I mean, the current situation of managed fitness The situation is good and has improved from the beginning, but it is too early to say that it will turn a profit."
"You see there seem to be a lot of people now, but don't forget, today is a week. "Sunday is the peak flow of people in the gym. If it is a weekday, the gym will become very deserted."
Hearing this, Pei said. Qian let out a long breath, feeling that there was no way out.
Okay, okay, I was shocked!
I thought I was going to make a profit, but it was really a false alarm.
Pei Qian wanted to drink something, but there was no tea or coffee in the gym, only pure water, so he had to grab a glass of water and drink it to calm down his shock.
Thinking about it carefully, it seems acceptable if there are only more people on Sundays and it is still deserted on weekdays.
After all, this gym has complete equipment and responsible coaches. Even if the price is unreasonable, there will always be some customers who are not price-sensitive and will pay for it.
As long as there are relatively few customers and the profit cannot support the expenses, that's fine.
Pei Qian relaxed a little.
But then he became wary again.
Although it is still far from being profitable, it is not a problem that there are so many people in the gym on weekends, which can easily give people the illusion that "the gym is very popular".
This is absolutely not possible!
Pei Qian feels that the current quitting model in the gym is not perfect, and he should work harder and get multiple insurances to feel at ease.
But how to do it specifically... Pei Qian himself has no good ideas.
He decided to ask Guo Licheng.
"Is there any way to reduce the number of people coming to the gym on weekends?"
Guo Licheng was stunned for a moment: "Mr. Pei, you mean, according to fitnessCan the room's carrying capacity optimize passenger flow, allow resources to be more fully utilized, and provide customers with a better experience? "
Pei Qian was silent for two seconds: "... almost. "
Guo Licheng showed a surprised expression: "I wanted to report this to you before, but I didn't expect you to take the initiative to ask. ”
“It seems that you also have a deep understanding of the gym’s operating model! ”
“In fact, this problem is also common in other gyms. "
Pei Qian asked curiously: "Oh? So how did they solve it? "
Guo Licheng said: "They won't solve it. That's why I'm hesitating whether to report this matter to you. ”
“Other gyms just deceive customers and forget about it after applying for a card. They don’t care about the actual number of people in the gym. Sometimes during peak periods, such as weekends, the entire gym is completely overcrowded. You have to queue up to use equipment, queue up to run, and even queue up to take a shower. "
"At this time, we completely rely on customers to "spontaneously adjust", actively wait in line, or choose a time when there are fewer people. But even so, most customers have no choice but to come on weekends. ”
“Some customers don’t want to come to the gym because there are too many people, which is exactly what they want. Anyway, the money for the annual card has been paid, and the gym is very happy for you not to come.” ”
“So, this is a common problem. "
Pei Qian nodded: "Then what do you think, how to solve this problem? "
Guo Licheng hesitated for a moment and said: "To be honest, I have thought of a way, but the cost is a bit high, and customers may not be able to accept it..."
Pei Qian's eyes lit up, didn't you tell me earlier if you had such a good idea?
"Hurry up! "Pei Qian tried hard to maintain a calm expression.
Guo Licheng paused and said: "The number of people a gym can carry is limited, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, the number of people can only be limited. ”
“I think an APP can be developed to allow customers to make reservations according to their own time every day. When the number of reservations in the current period is full, there will be a certain limit on the number of people. ”
“This method is not feasible for other gyms, because everyone has annual membership. If customers are not allowed to come, customers will feel that their own interests have been harmed, and they will definitely not agree. ”
“However, our gym charges on a daily basis and will specify detailed fitness plans for customers. Therefore, when formulating a fitness plan, we can roughly distribute customers into different time periods based on their free time. . ”
“If the weekend is fully booked, then we can only accept customers who come for fitness at other times. ”
“However, developing an APP should cost money, and an APP made by outsourcing may not be reliable. If it has a lot of bugs and is difficult to use, it will be troublesome. And customers may not even care.If they don’t understand our policy, they might scold us instead. "
"In addition, we must have a dedicated person responsible for coordinating and planning the fitness time of all students and making reasonable arrangements, otherwise it will definitely cause customer dissatisfaction..."
Pei Qianyi Raising his hand: "Okay, stop talking. "
Guo Licheng thought that Mr. Pei thought this plan was not feasible, so he quickly shut up.
However, Mr. Pei's eyes flashed: "Do it, do it immediately ! ”
“Isn’t it just an APP? I'll arrange it! ”
The method Guo Licheng said made Pei Qian so satisfied.
Building an APP can cost more, and forcing consumers to bundle the APP to go to the gym and make an appointment can also persuade them to quit. For a group of people, a dedicated person should be responsible for coordinating the planning of fitness time, arranging students' fitness plans, and paying an extra salary.
But after doing so much work, the final result is only to slightly divert the peak period. It saves a little time for customers who come during peak hours and improves their experience.
The price/performance ratio is so low!
Pei Qian looked at Guo Licheng. His eyes couldn’t help but be more appreciative.
This is definitely a talent!
I knew I had made the right choice to be the gym manager!