A working-class person with a monthly salary of 5,000 yuan cannot say that he cannot afford to rent a house if he spends 1,500 yuan or 2,000 yuan on renting a house, but he will definitely compare.
The current direct competitor of Sloth Apartment is the newly launched "safe house" business of the Home Group.
Zhujia Group is an influential housing agency nationwide. Many people will blindly choose houses under Zhujia Group when renting a house, because compared with those cheating small agencies and second landlords, The household group has a big business and is less likely to deceive people.
In the past two years, Zhujia Group also saw the increasing demand for living environment among young people, so it launched the "safe house" business, which means signing a contract with the landlord to rent some old houses with relatively poor decoration. Decorate the house yourself, then raise some rent to rent it to tenants.
These are also well-decorated houses with complete furniture and appliances. The overall sales look good. Although they are more expensive than other houses, good decoration means they are comfortable to live in, so this business is developing well. .
Compared with Sloth Apartment, although the overall decoration and furniture of Zhujia Group’s Anxin House are more than one grade behind, it does not have so many rules and the price is much cheaper. In general, In the eyes of working-class people with low incomes, it is obviously more suitable for public needs.
If the monthly rent increases from 1,500 to 2,000, the annual rent will cost an additional 6,000 yuan. You can buy yourself a new mobile phone. This price difference is still very obvious to most people.
Moreover, Pei Qian smelled a hint of trolling in these messages.
Zhujia Group also has a large number of stores in Jingzhou, and there are many agency employees in each store.
The Sloth Apartment launched by Tenda is also a rental business and is in direct competition with their "safe house" business. It is impossible for the Home Group to remain indifferent while the Sloth Apartment is gaining popularity.
You don’t even need to hire special trolls. You just need to force all employees in all stores in Jingzhou to search for similar posts and pretend to be passers-by to speak below.
Although these people don't understand, after all, high-intensity replying 24 hours a day can make a lot of noise online, muddy the water, and create the illusion that "most people are dissatisfied with the Sloth Apartment" .
In short, judging from online public opinion, most of the customers attracted by the Sloth Apartment promotional video were dissuaded.
But even so, there are still people who have overcome all difficulties, signed a rental contract and moved into the Sloth Apartment.
The house on the top floor of Building 8 in Binhu Community, which was the house where Chen Lei shot the MV, was rented on the spot by one of his enthusiastic female fans.
Because the view from this house is exactly the same as in the MV, it is very suitable for taking pictures and posting on friends.
Obviously, the main purpose of this customer renting the house on the top floor is not to live in, but to chase stars.
Sit and sit ChenThe sofa I sat on was worth it!
After Pei Qian learned about this from the housekeeper of this building, he didn't know whether to laugh or cry.
I can only say that the pursuit of stars by rich people is so unpretentious and boring.
"Hey, after all, Chen Lei has many fans, so this kind of thing seems inevitable."
"But if there are only a few houses, the money-losing model of Sloth Apartment The impact will not be great.”
Although Chen Lei’s influence may indeed make some people chase stars, it is actually not a big problem.
The key is to rent, not to buy.
If this house is for sale, many people may buy it to chase stars. After all, the house can be resold, its value can be preserved, and it can be rented out without living in it. It is cost-effective no matter what.
But this house is only for rent, not for sale, and subletting is strictly prohibited. If you are like this girl who is star-chasing and doesn’t live in it, it means that the monthly rent will be wasted and the house will be lost. Not one's own.
Therefore, Pei Qian feels that even if there are people chasing stars because of this MV, it should not affect the overall situation.
What's more, the commercial and residential building in Shundong Garden and the large flat floor of City Dawn where I live still don't have a single tenant.
Pei Qian walked around and came to the conclusion that although the attention of the Sloth Apartment is currently skyrocketing, it is still safe for the time being and can be observed again.
So, he took the car home and took a nap in peace.
……
Afternoon, Panic Hostel.
Li Shi and other investors gathered together and were having a meeting.
Since the Panic Hostel opened, it has been in pretty good shape.
The early publicity work was very sufficient, attracting a large number of young people from Jingzhou and even Handong Province; and the various interesting projects in the Jingzhou Hotel have also continued its excellent reputation.
But the problem is that it doesn’t seem to be that popular.
For investors such as Li Shi, the Jingtang Hotel can only be regarded as a normal profit state at present. The income from related supporting industries plus the profits from the goods sold in the golden maze can cover the daily expenses of the Jingtang Hotel. Leftover.
However, it is still far away to recover the investment cost.
With this kind of heat, it’s like drinking soup at best.
Although everyone is used to drinking soup with Mr. Pei, the problem is that Mr. Pei doesn’t seem to be making any money this time?
To be precise, the current situation is that Mr. Pei is drinking soup, and others are just smelling the fragrance.
To date, the Panic Hostel project has not met everyone’s expectations.
So, the investors gathered together spontaneously and called Mr. Li over to discuss countermeasures.
"Mr. Li, based on the current income, it will take a long time to recoup the investment in the entire project. I can't wait any longer!"
"Yes, Mr. Li, think about it quickly. How? Why not urge Mr. Pei?There is definitely a way to go! ”
“Or we can figure it out ourselves? "
"What are you thinking about? No way! I have been observing the situation at the Panic Hostel during this period and found that it is not very optimistic. Although this project can be experienced multiple times, there will always be times when you get tired of it. At present, there are not enough tourists across the country, and most people are not willing to travel to Jingzhou just for a haunted house. So in the short term, there is no possibility of making big profits! "
"Is it possible that Mr. Pei made a miscalculation? Overturned? ”
“Mr. Pei warned us before that this project might not make any money. Are you serious? ”
The investors were all talking and a little panicked.
Because the investment in Panic Hotel is too large, the current profit can only be said to offset the operating costs. After all the initial investment is recovered, it will be called real money!
If the initial investment cannot be recovered, it will not be called a profit, but a loss.
Li Shi listened to other investments. Everyone was silent during the discussion.
The current situation of the Panic Hostel project really did not satisfy him.
Everyone can feel that it has gone from "okay" to "hot". ”, it seems that there is only that little distance.
But even this little distance cannot be reached.
Is there something wrong with the project itself?
< p>No problem, desperate escape, haunted house nightmare, ultimate horror, golden maze, healing fountain, maid coffee... these are all very good, and the feedback from tourists is also good.Now there is Tenda. With the Life APP, the problem of queuing has also been solved. People can use the APP to eat, stroll around, and shop in the golden maze while queuing. The tourist experience has been greatly improved.
Is it a matter of publicity? ?
The publicity seems to have been put in place. Whether in Jingzhou or across the country, many people have already heard about the publicity arranged by Mr. Pei, including the shared phone booth and Qiao Laoshi's video. It has worked.
After thinking about it, I really can’t figure out what is missing that prevents the Hotel from being “okay” to “hot”.
Still. , as some investors said, Mr. Pei is not omnipotent, and he has not been able to successfully calculate all situations?
Li Shi obviously does not agree with this statement.
After all the investors had finished complaining, Li Shi lightly knocked on the table: "Okay, please be quiet. "
"Do you think Mr. Pei made a miscalculation on the Panic Hotel project? "
"Then you are too impatient. ”
“How long has it been since the Panic Hostel opened? It’s only been less than two months! You have only seen that many of Mr. Pei’s projects became popular after they were launched, and you mistakenly thought that the same thing would happen to the Panic Hostel. ”
“Didn’t you notice? In fact, many of Mr. Pei’s projects took a long enough time to become popular! ”
“It’s like taking out a fish and taking out food. It has been losing money for more than a year. Not only did Mr. Pei not cut offOn the contrary, this project continued to invest money, and finally started to soar through Jingzhou garbage classification! ”
“Now, the future of Moyu takeout is immeasurable! ”
“If Mr. Pei was as impatient as you and gave up after losing money for two months, how could he have achieved today’s success?” What's more, the Panic Hostel is not losing money now, it's just making money slowly. "
"Do you know the gap between you and Mr. Pei? ”
“Everyone is an investor, so they don’t understand this, right? ”
The investors were all quieted down by Mr. Li’s lesson.
Indeed, anyone who knows something about investment knows that it is meaningless to invest in the short term. It’s about the long term.
It’s just that Mr. Pei has too many investment myths, so the psychological expectations of these investors have been constantly raised. When the Panic Hotel becomes less popular, they lose their patience. < /p>
Now that Mr. Li has taught him a lesson, everyone has calmed down.
An investor coughed twice: "Mr. Li, yes, what you said makes sense. We do have some points." in a hurry. But we are also doing this for everyone’s benefit. Who doesn’t want Panic Hostel to become more popular and make more money? ”
“Mr. Li, you asked us to stay calm and wait. Indeed, we should believe Mr. Pei, but is it too passive to wait like this?”
Other investors also nodded: "Yes, Mr. Li, this is too passive. How about we think of a way to promote it, even if we spend more money?" "
Li Shi was silent for a moment and looked around at everyone: "Spend more money? Are you willing? ”
The investors continued to nod: “I’m willing to give it up!” "
They paused, and then added: "Of course... we still have to discuss how to spend it." ”
Li Shi nodded slightly, quite satisfied with the attitude of these investors.
In any case, everyone’s interests have been deeply tied together by the Panic Hostel project. , no one wants to be a deserter, and is even willing to continue to pay for propaganda.
Only those who firmly believe in Mr. Pei and follow him are qualified to drink soup. .