Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT, which was a set of special tableware.
The blue and white porcelain plates and ebony chopsticks look very high-end.
“The second is to work hard on the tableware and dining environment.”
“The current grilled cold noodles are all eaten with paper bowls and bamboo skewers, which is very unhygienic and unhealthy. It’s not high-end enough. We need to produce a batch of special tableware for eating grilled cold noodles. For example, it can be completely similar to sushi!”
“The long blue and white porcelain plates are divided into small compartments and served. Neatly grilled cold noodles, each piece cut to the same width, each pair of chopsticks are made of ebony wood, with the "Cold Noodle Girl" logo engraved on them, and the chopsticks used by every customer to eat are brand new. After unpacking, customers can choose to take the chopsticks away for collection."
"The dining environment is naturally spacious, bright and comfortable, so is the service. Of course, all the students are beautiful girls, giving customers an excellent dining experience.”
“The second step is to start marketing and publicity, and we will launch grilled cold noodles in sports cars and door-to-door grilled meals by beautiful celebrities. A series of marketing activities such as cold noodles, food connoisseurs' tasting of grilled cold noodles, and the national grilled cold noodles competition have helped 'Cold Noodle Girl' quickly establish its brand across the country!"
"In short, these promotions The cultural heritage and brand value of 'Cold Noodle Girl' will be fully highlighted. Users will be very curious about how delicious the grilled cold noodles can be."
"Use marketing to drive discussion and use traffic to create popularity. , absorb more funds, so as to open "Cold Noodle Girl" branches across the country and create a Chinese restaurant chain brand!"
"At the same time, our marketing model will make full use of Internet thinking and abandon Break the constraints of 'public domain traffic', strive for 'private domain traffic', let every customer become our marketing node, and establish an unprecedented and extremely reliable marketing network!"
"Third! Step by step, we will fully embrace the Internet ecosystem and use 'multi-dimensional fusion' to break down the barriers between online and offline, catering and the Internet, and users and platforms!"
"Tengda Group owns Moyu Takeaway and Wuming! There are catering sectors such as restaurants, as well as a series of physical industries such as Internet cafes, express delivery, and apartments. At the same time, there is also the 'Tengda Life APP', which has strong software development capabilities."
"And 'Cold Noodles'. Once you succeed, you can connect with these industries of Tenda to help each other and create chemical reactions!"
"Integrate catering, Internet services, cultural communication, finance, mobile terminals and other ecologies! Together, relying on Tengda’s existing industries, fully absorbing external capital, and using Internet thinking to create craftsmanship, we can make our dreams burn!”
“In short, ‘Cold Noodle Girl’ is just the first step of the entire plan! , but it is also a crucial step.”
“The initial capital required is only 5 million, which will be used for formula research and development and flagship store.operations. After "Cold Noodle Girl" gets a good response and brings rewards to Tenda, it will not be too late to pursue investment. ”
After throwing out rare nouns one after another, Meng Chang looked at He Desheng with confidence.
If it works, it works. If it doesn’t, there is nothing we can do.
p>
Meng Chang is very confident in his eloquence and the content on the PPT. If the other party believes it, he will definitely give out 5 million without saying a word; if he doesn't believe it, no matter how much he says, it will be useless.
The tea in front of He Desheng was empty. He was silent for a moment and did not reply immediately.
It sounds like a good project.
You said it is a business. Will the model be successful? That's definitely not the case. Selling the grilled cold noodles to a national chain? Let people all over the country eat the high-priced and dreamy grilled cold noodles at any time.
I can't say not at all? It's possible, but the possibility is really not that great.
It does sound quite nonsense.
The simplest reason is that you can eat grilled cold noodles as a snack occasionally. It’s okay, but you definitely can’t eat it all.
But He Desheng is from the investment circle, and he knows very well that most of the current Internet business models are not intended to make money steadily.
Sometimes you make money by making money from users, and you make money by making investors. There is no difference.
Some Internet companies have not found a profit model in the end, and they keep burning money, but as long as there are people. Believe me, as long as there is capital coming in, you can always find a taker.
It doesn’t matter if you don’t make a profit, as long as you can successfully sell it to a taker, it’s still a profit!
As long as you don’t invest in drumming and passing flowers. The last blow would be considered a success.
Of course, He Desheng knew very well that it was impossible for Meng Chang to say this clearly, even in this situation where there were only two of them. Not even here.
It can only be that everyone has the same mind.
From a pure investor's perspective, there are actually two ways for He Desheng to succeed in investing in this project:
p>One is the "cold noodle girl" who, as Meng Chang said, has opened stores all over the country, and each store sells tens of thousands or hundreds of thousands of baked cold noodles every day, making a profit.
< p>The other is that the "cold-faced girl" failed to achieve the first goal, but successfully sold it to a large company. Although there was no profit, it was considered a successIf nothing else, it was a success. , let’s talk about Meng Chang’s PPT, his eloquence, his marketing ideas, including his grasp of the entire business model...
He Desheng also felt that he was worthy of the 5 million investment.
But. ...
He Desheng was silent for a moment and said: "This project is very good, but... we can only invest two million. "
Meng Chang was stunned: "Huh? ”
He had no idea that the script would develop like this.
In his opinion, Dream Ventures would either agree to give 5 million, or not give any.
If you accept the cake you drew, it will definitely satisfy your requirements. If you don't believe it, just reject it directly.
What does it mean to only give half?
There is no way that there is a difference of 3 million between Dream Venture Capital and Mr. Pei?
Moreover, Mr. He made the decision without even asking Mr. Pei for instructions?
Meng Chang knew very well that the actual controller of Yuanmeng Venture Capital was Mr. Pei. Previous projects such as shared phone booths, fully automatic bully machines, and Xueba Qilai were actually invested by Mr. Pei.
As a result, I talked dryly for a long time. I spoke so well that Mr. He didn’t even report it to Mr. Pei. Isn’t it a bit too much?
Meng Chang said quickly: "Mr. He, 2 million is a bit... not enough. How about you take the time to report to Mr. Pei and try to get it?"
He Desheng smiled and shook his head: "To be honest, this is the rule set by President Pei."
"If you had come here half a year earlier, I would have reported your plan to Pei as soon as possible. President."
"Unfortunately, President Pei just set new rules for Yuanmeng Ventures some time ago, and he no longer directly participates in the investment limit for each project. It is determined by the size of your company."
"Your concept is very good, but considering the company's regulations, I can only invest 2 million."
Meng Chang was stunned for a moment. I don't know what to say.
I talked for a long time. Looking at Mr. He’s expression and eyes, it was obvious that he was moved by me and was very optimistic about me. But in the end, he just gave me 2 million without adding a penny?
It’s very uncomfortable to be neither up nor down.
Moreover, Mr. He’s attitude is not about picking and choosing or bargaining.
According to ordinary people's habits, since they are willing to give 2 million, they must be satisfied with this model, but there are also some aspects that are not very satisfactory.
In fact, this situation can be discussed again. If you are not satisfied with this business model, you can change it. After the change is satisfactory, you can add 5 million to me.
But Mr. He is not like this. He does not intend to continue the in-depth conversation, nor does he intend to add money. This attitude seems to be saying: "This is just 2 million, take it and get out."
This made Meng Chang very uncomfortable.
But he couldn't say much. If he acted too eagerly, it would be easy to reveal his flaws.
Although 2 million is a bit tight, at least it has the aura of "Mr. Pei's investment" and can still think of ways to deceive it from other places.
Meng Chang thought for a moment and nodded: "Okay, thank you Mr. He! But Mr. He, I would like to ask, if this money is spent, are you still willing to pursue investment?"
The first wave only offered 2 million, which was a bit tight, but still acceptable.
The key is to see if you are willing to continue giving money later.
He Desheng thought about it and answered truthfully: "Whether to pursue the investment depends on your actual situation."actual operating conditions. As for the amount of the follow-up investment, I have to report it to Mr. Pei for decision. Theoretically speaking, there is no upper limit. ”
The so-called “actual operation situation” is to see whether it is a loss or a profit. This is the only criterion.
According to Mr. Pei’s requirements, if you make a profit, you must immediately Sell the shares and leave the market. If you lose, it is up to Mr. Pei to decide how much to invest.
But this cannot be said clearly to outsiders." If you lose, you will continue to invest, if you make a profit, you will stop investing." These people may cause some trouble!
So, I have to put it more implicitly, "Decide whether or not based on the actual operation conditions. "Chasing investment".
But these words have a different meaning to Meng Chang.
His eyebrows are slightly frowned, and his brain is working rapidly.
"Based on the actual operation situation..."
"Then, data and profit will definitely be taken into consideration? ”
“If you had said it earlier, it would have been easier!” ”
“First find a way to raise funds and open a store under the banner of ‘Mr. Pei Investment’. In the first stage, money was spent on data and hype. Although a lot of money was spent and no profit was made, as long as the data was good, Tenda would definitely continue to invest a lot of money. "
"Then, continue to attract more investment through Mr. Pei's investment. In the second stage, efforts will be made to prepare financial reports, create the illusion of profitability, and promote the rapid expansion of the company's valuation. ”
“With both data and profits, Mr. Pei and other companies will definitely continue to pursue investment. By then, the value of ‘Cold Noodle Girl’ will have expanded to the maximum and attracted a large amount of funds, and then no matter it is Try to find a way to find a big company to take over the deal or..."
The more Meng Chang thought about it, the happier he became.
As long as Dream Venture Capital will continue to pursue investment in the future, that's easy to say!
The original plan can still be implemented smoothly
Thinking of this, Meng Chang shook hands with He Desheng tightly: "Okay, Mr. He, I hope we can have a happy cooperation! ”
“Together, let our dreams burn! ”