"Beauty, is your boss here?" Qu Fang felt that he had seen enough, so he asked the saleswoman.
The female salesperson was excited and asked cautiously, "Ms. Qu, is there anything I can't do that I can't do?"
"You misunderstood. In fact, we belong to your boss." Friends." Qu Fang smiled.
"Wait a moment, you two, I'll go report."
The saleswoman breathed a sigh of relief and hurried to the second floor.
Not long after, the saleswoman invited Qu Fang and Mao Wenchao upstairs.
"Haha, Mr. Mao and Mr. Qu, you are trying to catch me off guard." Qin Hao welcomed the two in with a smile.
Mao Wenchao and Qu Fang looked at each other and smiled, "Mr. Qin is joking, you are our first business order. In order to ensure the quality of promotion, we have to come to serve you personally."
"That's such an honor for me."
After sitting down, Qin Hao poured tea for the two of them and said in a sincere tone, "Mr. Qu, you are well-informed. What can I do in this store?" I have to ask you to correct me if it’s not in place.”
Among the two founders of Xiaohongshu, Mao Wenchao is mainly responsible for strategic direction and financing, while Qu Fang is responsible for products and operations. This is also related to their experiences. Qu Fang graduated from Beijing Foreign Languages Institute and later worked for a Fortune 500 foreign company. She often went on official business trips and visited many countries. She often took advantage of business trips to buy some products that were selling well in China. By bringing expensive luxury goods back, you can save money and satisfy your shopping desires.
It can be said that Qu Fang’s control of the content played a major role in the success of Xiaohongshu.
Qu Fang waved her hands repeatedly, "Mr. Qin is joking, your store is not inferior to those big-name luxury goods like v, and the decoration and product design are also very unique"
“If I have to find fault, with all due respect, the current product categories are still a bit monotonous. Shoes and jewelry are two essential categories for women’s shopping, but I don’t think there seems to be a corresponding product in your store. Product display."
Qin Hao smiled and nodded, "Mr. Qu has a good eye. We are indeed lacking in shoes. I am already looking for some well-known designers to discuss cooperation. It is expected to be in the second half of the year. Corresponding women's shoe styles will be launched, and the jewelry will be on the shelves next month."
Actually, this is all nonsense. The reason why the shoes are not on the shelves has nothing to do with the designer. It is related to the operation model of "Mainasi".
In order to prevent customers who buy the products from noticing anything fishy, Qin Hao always exports the shoes produced in the mainland to Italy, and then repackages them with nameplates from Italy and ships them back to the mainland. In this way, with complete customs declaration forms and invoices, customers will naturally think that "Mainasi" products are all produced in Italy, and the brand image will be highlighted.
As for jewelry, it’s even simpler. The Qin family’s main business includes jewelry. Qin Hao specially ordered a batch of jewelry from Cheap Daddy.After looking at the style and nameplate, it suddenly became "Italian origin", which can be regarded as adding extra profit to the Qin family. Qin Yi was also justified by the shareholders. Of course, this batch of jewelry was bought first and settled later. The reason was that Qin Hao had it on hand. There's no money left.
Afterwards, Qu Fang talked with Qin Hao about some promotion ideas, Qin Hao also came up with some ideas, and the two sides quickly finalized the plan.
After the two of them finished talking, Mao Wenchao suddenly said to Qin Hao, "Mr. Qin, last time you said you wanted to invest in Xiaohongshu, I discussed it with Mr. Qu and you are very welcome to join."< /p>
"Yes, that's great. It's really a double happiness today." Qin Hao said with a smile.
Mao Wenchao secretly breathed a sigh of relief when he saw that Qin Hao had no intention of breaking his promise.
Of course, when it comes to investment, it cannot be finalized in just one or two sentences. After some back-and-forth negotiations, it was finally finalized. Qin Hao invested 6 million yuan in exchange for Xiaohongshu 28 shares, it stands to reason that this price is definitely not cheap.
After all, Xiaohongshu has not yet been launched at this time, and its future is unclear. According to Qin Hao’s investment proportion, the current valuation is almost 20 million yuan.
But Qin Hao is not at a loss. Others don’t know the value of Xiaohongshu, but he knows it clearly. According to Xiaohongshu’s subsequent valuation of US$20 billion, even if he stops participating in the investment midway, he will not be able to participate in the investment in the later stage. You can at least multiply your investment by hundreds of times. This is the charm of the capital market.
A week later, Qin Hao arranged for an accountant to be stationed in Xiaohongshu, and on the same day, RMB 6 million was transferred to the corresponding corporate account.
Both Qu Fang and Mao Wenchao have never seen such a cheerful investor, and their favorable impression of Qin Hao increased.
At the same time, after having money in their hands, Mao Wenchao and Qu Fang were both confident about the upcoming launch of Xiaohongshu, and worked overtime to make final preparations for the launch.
On June 25, Little Red Book was officially launched. On the one hand, Mao Wenchao spent money on a lot of publicity on the Internet. On the other hand, Qu Fang published a lot of foreign travel guides on the foreign Internet. The exotic style is shown in the form of pictures and texts, and it quickly gained the favor of many users.
Within 24 hours of Xiaohongshu’s launch, the number of registered users exceeded 50,000, and at 4 o’clock the number of registered users reached 80,000. In 2013, for a brand-new software without any C-side background, it was definitely a big deal. results.
After all, smartphones these days don’t often have 1t of memory like later. Many mobile phones have only 16g or even 8g of memory, of which at least 2g is occupied by the system, leaving the user with extremely limited space to load a.
Major Internet manufacturers are racking their brains to find ways to "occupy" users' mobile phone memory.
At the same time, one of the most popular articles on Xiaohongshu is a soft article promoting "Mainasi". This article was written by Qu Fang himself.
As a soft article, Qu Fang did not directly brag about how good the "Mainasi" brand is from the beginning, but led users from the perspective of a tourist.When I went to visit Italy, when the user was most relaxed while eating, drinking and having fun with the tourists, he started talking about the last item, "shopping".
In Qu Fang's article, "Mainasi" has become a brand with the same "noble Italian origin" as big-name luxury goods such as Prada, Fendi and Gucci. However, due to the disappearance of "Mainasi" It is a low-key route, so it is not well-known in the mainland.
It wasn’t until the end of the article that Qu Fang started to finish, telling users in a surprised tone that there is a “Mainasi” store in Magic City that is about to open, and it is also the only “Mainasi” store in the mainland. .
The current number of users of Xiaohongshu is not large, and it is everywhere in the world. Logically speaking, it cannot bring much customer traffic to "Mainasi". However, according to feedback from sales According to the data, the users recruited from Xiaohongshu not only have amazing purchasing power, but are also surprisingly easy to talk to. Basically, when they see something they like, they just buy it. Unlike those young women who come shopping, it’s not that they have never heard of “Mai”. The brand "Nasi" is questioning the style and price of the product.
I have to admit that Xiaohongshu’s subtle influence on women’s consumption is indeed amazing.
Those women who bought "Manasi" found that compared with big-name luxury goods such as v on the bad street, "Manasi" is not only relatively cheaper, but also "rare" enough to be rare. If they have the same model, and occasionally encounter people who question it, they will tell them about the brand development history of "Mainasi" mentioned by Qu Fang in the soft article. Not only can they counterattack perfectly, but they can also demonstrate a Bo himself is so knowledgeable and talented, so don’t feel too superior.
After a lot of back and forth, the first batch of loyal users of "Manasi" were born. Even if someone tells them the truth in the future, "Manasi" is just an ordinary domestic brand, they will only know it. Make fun of the other person's ignorance.
Afterwards, Qin Hao made statistics and found that "Mainasi" officially opened at the end of June. As of June 30, sales exceeded 8 million in just one month. This was without shoes and heels. In the case of jewelry, sometimes one has to admire women’s spending power.
Of course, the sales of 8 million are only a drop in the bucket compared to the 3.5 billion sales of one V store, but as a new brand, this store has undoubtedly successfully established itself. .
Qin Hao has not slowed down. On the one hand, he has increased the intensity of online promotion. Not only Xiaohongshu, but also Weibo and WeChat public accounts have increased the placement of soft articles. On the other hand, he has also begun to plan to build Second store.
With the experience of the first store, it will be much easier to build a second store. Moreover, with the success of the first store, Qin Hao will be more confident when negotiating the conditions for entering some shopping malls. I feel confident.
Just three months later, "Mainasi" opened its second store in Beijing. As of New Year's Day 2014, "Mainasi" had opened a total of five stores. Six more stores are in the pipeline.
According to financial statistics, in just five months, the company’s sales exceeded RMB 1.8 billion. Excluding all labor costs, store rent, water and electricity, and marketing costs, the net profit was close to RMB 100 million, of which marketing costs accounted for More than half of it.
Of course, the money was well spent. In less than half a year, a brand new luxury brand was created. This kind of "star-making speed" cannot be achieved by any communication media except the Internet. achieve.
At the same time, with the popularity of Xiaohongshu, the capital market has also begun to pay attention to this rising star. Mao Wenchao revealed to Qin Hao that Xiaohongshu has decided to skip the A round and go directly to the B round. financing, then Xiaohongshu’s valuation will be at least 100 million.
"Hey, brat, you've been out here for so long, it's time to come back and take a look."
On this day, Qin Hao was still working overtime in the company when he received a call from Qin Yi. Telephone.
“Dad, your tone sounds like a resentful woman, shouldn’t you be more chic when I’m not around?”
Qin Yi said with a straight face, “Smelly. How can you talk?"
"Dad, if you have anything to say, just say it. Don't act like that. I am your eldest son, not your younger son." Qin Hao replied casually.
Qin Yi was speechless for a moment. He has indeed been more patient with his younger son in recent years, but who made his eldest son quarrel with him as soon as they met? Later, he learned that the eldest son did this on purpose. Realizing that I have owed a lot to my eldest son over the years.
"Ahem, I have an old friend who is in the real estate business, do you remember it?"
Qin Hao recalled, "Well, I have an impression. Wasn't he here long ago?" I went to the mainland to develop, and I heard that my net worth has more than doubled. You still keep saying that he is the lucky one, what’s wrong?”
“That’s right, Lao Yu recently opened a business center. The real estate is opening. I heard that your kid’s Manasi is very popular. He wants you to enter his shopping mall. Of course, friendship is friendship, so you should negotiate the specific conditions. ”
Qin Hao didn't take it seriously and asked casually, "Oh, what's the name of that shopping mall? I'll check it out later."
"It seems to be called Kerry Center, and his building seems to be called Jun." Yue Mansion."
Qin Hao didn't take it seriously at first, but when he thought about it carefully, he suddenly realized it.
“Isn’t this the Kerry Center Grand Hyatt Residence that was managed by the shopping mall owned by Zhong Xiaoqin’s property company and was squeezed into the mansion by Gu Jia?”
“Interesting.”
Qin Hao dialed Lao Yu's phone number.
"Haha, Hao, long time no see. Do you still remember Uncle Yu?"
A Hong Kong-style voice came from the other end of the phone.
Qin Hao said directly in Cantonese with a smile, "Uncle Yu, of course I remember, you taught me how to play tennis."
"Haha, it must be you young people. , the memory is good.”
After a few words of greeting, Mr. Yu mentioned Shang.business center.
“Ah Hao, this project is very important to our entire group, but judging from the current pre-sale situation, it is not very good, especially in shopping malls. Many big-name luxury goods are not suitable for this project. We don’t have enough people and we don’t want to move in. If you are willing to help uncle, feel free to ask for any conditions.”
Qin Hao did not agree immediately, although Kerry Center Mall will definitely become popular in the future. There is no explanation in the drama about when it will become popular. The current time point is only 2014, which is still five years away from the timeline in the drama. If it had to wait until 2018 to become popular, Qin Hao would have lost a lot in these four years. It’s not just money, it’s also the brand image of “Mainasi”.
Why are those big-name luxury brands unwilling to settle in? To put it bluntly, they want to create a situation of scarcity. Although the mainland is so big, many big-name luxury brands open dozens of stores and make money. , the brand image has been maintained, killing two birds with one stone.
"Uncle Yu, I usually don't ask about store openings, but since you have spoken, I will take the time to visit Kerry Center." Qin Hao did not say anything.
Mr. Yu also knows that this kind of thing cannot be forced. "Okay, let's do this. My son is in charge of the business here in Magic City now. I'll give you his WeChat account. If you need anything, just ask him." If you talk to him directly, you young people will have more common ground."
Qin Hao is not surprised. After all, Mr. Yu's business is so big that he can't just focus on such a commercial center property.
That afternoon, Qin Hao came to the Kerry Center for inspection without notifying the old man’s son. Please remember to bookmark the website, the latest, fastest and free to read without anti-theft